Government film incentives for TV drama productions contribute to industry stability
Melbourne, Australia (PRWEB) September 05, 2012
The Film and Video Production industry in Australia is a high-risk venture for investors, with about only one in every 15 films produced breaking even financially. Recently, new Federal Government film incentives, including for TV productions, have been boosting industry growth. According to IBISWorld industry analyst Alen Allday, “the film production revival relies on the availability of risk capital and investment funds, which had dried up during the global financial crisis”. Demand from film distributors, cinemas, network TV and pay-TV stations for film products is vital to industry performance. Similarly, demand from advertising agencies for commercial production is essential. Despite estimated industry revenue declines in three of the past five years, a renewed emphasis on major Australian feature films and drama production by free-to-air and pay-TV stations is evident.
New incentives are expected to drive revenue growth for the Film and Video Production industry in Australia during 2012-13 and beyond. “Many larger firms in the industry have also recently undergone significant ownership changes,” Allday adds. In 2012-13, the industry is expected to generate revenue of $2.43 billion, up 1.2% for the year. Revenue is estimated to contract at an annualised 0.4% over the five years through 2012-13. Film production activity is being assisted by the greater availability of risk film capital and the Federal Government film rebate scheme for film and TV productions. Industry revenue is forecast to increase over the next five years.
The top four operators in the industry are Village Roadshow, Endemol Southern Star, FremantleMedia and Beyond International. Despite these large companies, the industry is highly fragmented with a very large number of small, single-film producers. Overall, there are a very small number of major feature film producers in Australia and a large number of freelance and small operators. This has been the case within the industry for many years and IBISWorld expects this to continue through 2017-18.
For more information, visit IBISWorld’s Film and Video Production report in Australia industry page.
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IBISWorld industry Report Key Topics
Companies in this industry produce motion pictures and TV shows on film or video (including DVD and Blu-ray) for cinema release or TV broadcasting. This industry also includes services like casting and post-production activities, such as film editing, animation, special effects, titling and sub-titling. This industry excludes film and video productions undertaken by in-house production facilities owned by TV stations.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.