Apps Builder Calls Recent Study a “Virtual Road Map” for Kids’ App Developers

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Australian apps builder, SmarterApps, reacts strongly to recent study telling what parents are really looking for in kids’ apps, tells developers how to take advantage of the study.

Smarter Apps

Smarter Apps

It’s great to see actual numbers from an objective source, because it is a great indicator of why some apps succeed and some fail. You can develop the best app in the world, but it won’t sell if people aren’t looking for it.

KinderTown, a popular parents’ website, did a study of searches done through the KinderTown app, spanning from June 20 to July 10 of 2012. The purpose of the study was to find out what is important to parents when they are shopping for apps for their children.

The study cited age as the most-mentioned criteria. In 121,015 searches during the study period, age was mentioned in 50.2% of the searches, and the most popular ages were 3-8, in ascending order. Price came in second, at 40.6%. The study noted that only 3.1% of the searches contained the word, “paid,” which would indicate that users are very value-conscious when searching for apps. 31.8% mentioned the platform, while 30.2% mentioned the type of app.

The study drew some conclusions from the results. They concluded that parents use age recommendation and targeting as the most important criteria for deciding whether or not an app will be appropriate for their kids. The study also concluded that people want as much app for as low a price as they can get, and prefer free apps to paid apps. KinderTown also projected that marketing an app as “universal” would have almost no effect on its marketability.

Craig Aitken, Owner and Director of SmarterApps, who covered this story on his blog, sees the study as a major opportunity for apps developers: “So far, most information in this field has come from anecdotal or biased sources. While I’m not surprised by the findings, the results run contrary to a lot of what is being put out there right now. It’s great to see actual numbers from an objective source, because it is a great indicator of why some apps succeed and some fail. You can develop the best app in the world, but it won’t sell if people aren’t looking for it.”

Aitken continued, “A major mistake many app developers make is that they marry themselves to their own ideas and perceptions of what constitutes a great app. They fail to do the correct market research, and make apps based on what they think will sell, rather than what the public is saying they want to buy. A good app can be created for the right market at the right time, but a great app is one that fulfils a need for enough people to make it successful.”

Aitken went further, “Too many people are trying to create the next Angry Birds, when they should just be trying to make apps that give people what they need. This study is a great indication that parents want apps for their children from 3 to 8 years old. A deeper look at the study tells that they want mostly iPhone or iPad apps, and that language and math are what they are most focused on for their kids.”

Aitken concluded, “App developers who do their market research correctly have a lot better chance of creating a successful app than those who don’t. This study is a great start, and can keep developers from wasting a lot of their time researching dead ends.”

SmarterApps is a mobile apps development company that specialises in iPhone, iPad, and Android app development. For the complete post referenced in this release, and for information on how their app builders can help you create a successful app, visit their website: http://www.smarterapps.com.au/ or call them at 1300 650 253.

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Craig Aitken
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