In our experience consumers are engaging in a social shopping experience when completing social commerce transactions and as such smaller businesses are getting better responses.
(PRWEB) September 06, 2012
One of the biggest topics being talked about at the moment in social media circles is the topic of Social Commerce. Social Commerce is the concept of buying and selling goods via social media services like Facebook. Today, Think Big Online announces the release of their Social Commerce service helping businesses to capitalize on this emerging market.
In a recent consumer survey respondents stated that by 2014 they expected to complete 60% of their financial transactions through social media. This is a staggering statistic considering that Social Commerce is yet to prove it's viability to big brands. Currently businesses achieving success with Social Commerce are small businesses, with many large brands closing their Social Commerce stores.
“In our experience consumers are engaging in a social shopping experience when completing social commerce transactions and as such smaller businesses are getting better responses. Businesses that can give a real face, a real voice and a real personality to their brand will see more social commerce sales then any other business.” says Samuel Junghenn founder of Think Big Online.
While social commerce is yet to be proven as a successful way for businesses to really create sales, many investors in the initial Facebook public offering were betting on the success of Facebook entering into Social Commerce. With such a large user base investors were predicting that if Facebook could get Social Commerce right then they would overtake traditional e-commerce stores like Amazon.
“It's really still the early days for social commerce, businesses are still trying to work out the best way to approach it to get the best results. When it's finally discovered how to get the best results there's going to be a large number of businesses competing for market share. I'm telling business owners it's better to be the innovator rather than the follower as the innovators get larger market share.” says Samuel Junghenn founder of Think Big Online.
To find out more about Social Commerce and see how your business can benefit simply visit: http://www.thinkbigonline.com/social-media-marketing/