Sales Specialists Pareto Law Advise Business on how to Breed Sales Champions

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Leading sales organisation explores the benefits of applying sports training principles to building a champion sales force

Sales Champions

Learning from the Best: Sports Superstars can teach the Sales Arena a few Tricks

What is it about the training process that makes sports superstars so great? And how can we translate this into the sales arena?

The business world can learn a great deal from the continuing success of GB’s national sports superstars, the expert sales training team at Pareto Law suggests. Their new white paper, ‘Breeding Sales Champions’, explores the issues facing businesses looking to push their sales personnel to the next level, and the lessons to be learnt from the country’s leading athletes. The full report is available from Pareto here.

“We’re finding that UK businesses are investing in training for their sales teams and only ever seeing a short-term return. Watching the performance of our UK sports champions, we begun asking the question- what is it about their training process that makes sports superstars so great? And how can we translate this into the sales arena?” commented Helen Boothby, Pareto Training Solutions Director.

Taking a leaf out of the Bradley Wiggins book, Sales experts Pareto have devised a guide encouraging businesses to assess their training and development strategy when it comes to their sales teams. For readers who recognise the issues discussed as impacting upon their businesses, this paper focuses on the use of simple concepts adopted by the country’s leading sports stars, and how they can be translated into the sales arena.

After all, when the UK focus is upon the one-off competitions or events, it’s easy to forget the months and years of dedicated hard work that has taken place behind the scenes to get sports superstars onto the podium. The same stands for sales champions.

“Many businesses recognise the importance of using goals and targets, or creating a competitive environment as means for pushing their sales teams”, observes Helen, “But to create the best, these concepts need to be part of an overall development strategy. Only then can true sales superstars come into their own.”

From the importance of training as an on-going process, rather than a one-off event, to the use of goals or competition: these recommendations explore the ways in which companies can realign their training processes and create the very best sales teams in the business world.

About Pareto Law:

Pareto Law is the UK’s leading graduate sales recruitment, sales training and sales enhancement company, specialising in helping thousands of companies around the UK and abroad to enhance and develop their sales. The company believes that 80% of sales often come from the top 20% of the sales team. Pareto Law aims to provide this top 20% through a mix of rigorous assessment and professional training.

Pareto delivers sales excellence through its four key elements – Sales Recruitment, Sales Training, Executive Recruitment and the newly launched Accolade service, an assessment and accreditation package designed to enable companies to raise the calibre of their existing sales teams.

Pareto was voted ‘Sales Recruitment Agency of the Year’ at the National Sales Awards. The company is also a past winner of the Sunday Times Best Small Company to Work For award, and is accredited with the Investors in People standard.

In 2008 Pareto formed a partnership with the Randstad Group, the world’s second largest resourcing and staffing organisation.

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Paul Drew
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