Social Media Marketing on Instagram: Does this Increase Web Presence?

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After a recent article explaining how to use Instagram for social media marketing, RCBryan & Associates releases web presence evaluation to help companies determine their visibility online.

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After an article posted on Social Media Today on Sept. 3 listed 9 ways that Instagram could be used as part of a social media marketing strategy, RCBryan & Associates released their web presence evaluation for free. The Social Media Today article claims that because there are 80 million Instagram users, the photo-sharing social network is not to be counted out when considering social media marketing. After the acquisition of Instagram by Facebook, it is obvious that people are starting to take even more notice of this growing social network and its marketing potential.

Although Instagram may be able to be part of a social media marketing plan, does it increase web presence? The article discusses the ways one can involve their community through the use of Instagram, and even discusses the option of geo-tagging photos so that a business can be further promoted through the inclusion of its location. However, the article does not discuss how Instagram and social media marketing affects web presence overall.

Many internet marketers are including social media marketing as part of their overall marketing packages, as it can help a company’s website to rank through the use of social signals. Furthermore, the relevance and wide-reach of social network websites allows companies to help establish their brand. But the only way to know for sure how visible a company’s main website is to internet users is to run a series of reports and evaluations…a Google grading system, essentially. To make this easier on companies, RCBryan & Associates has put together a web presence evaluation and is giving it away for free.

For entrepreneurs and small business owners looking to expand their reach on the internet, the first step is knowing what the current web presence is. Although social media marketing may be a great option to increase visibility, the web presence evaluation allows companies to first figure out where they stand. For more information or to get a free web presence evaluation, visit

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