Cleveland, OH (PRWEB) September 06, 2012
Search engine optimization (SEO) has been important to the internet marketing world for a long time, as it increases the visibility of a website on the search engines results page. According to Digital Influence Index, 90% of consumers use search engines to make purchasing decisions. This new statistic shows just how necessary this service is to local businesses, which is why the need for SEO in Cleveland has increased since the release of this statistic. If 90% of consumers use search engines when deciding what to buy, how many of those may be potential customers for Cleveland businesses?
Search engine optimization allows companies to rank higher in the search engine results pages, thus making them more visible to this 90% of search engine using consumers. There are many internet marketing techniques to help companies rank at the top of the results pages, but it is important to first understand the overall visibility a company may have online. From establishing a brand identity to engaging their clients via social media, visibility is an important part of achieving success on the internet. If no one if aware of a website, no one will visit it, and the website owner cannot make money. For this reason, it is crucial to determine visibility.
The importance of search engine optimization Cleveland is seen in the need for visibility. Visibility measures something RCBryan & Associates calls web presence. The new statistic on search engine usage for consumers proves the importance of web presence as search engine results pages have rankings, and the higher a website ranks the sooner it will be seen by the consumer. Because of the new statistic, RCBryan & Associates has released a web presence report that allows business owners to input information and find out how visible their website is online.
Through a Google grading system, RCBryan & Associates’ web presence report allows website owners to determine the visibility of their website, so they can determine if they need to use SEO to rank higher. Like the many Cleveland businesses that need search engine optimization after the release of the search engine usage statistic, many other companies may have questions about their visibility. For more information on the web presence report, or to get your evaluation today, visit http://www.rcbryan.com/web-presence