U.S. Preventive Medicine Presents Macaw Mobile Health App at Stifel Nicolaus 2012 Healthcare Conference

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Fey will discuss U.S. Preventive Medicine's mobile app Macaw and its integration with other health and fitness apps and devices.

Christopher T. Fey

Christopher T. Fey

Macaw is making it easier for people to take control, improve their health and monitor their progress while on the go.

U.S. Preventive Medicine, the leader in preventive medicine services, announced that Chairman and CEO Christopher Fey will speak at the Stifel Nicolaus 2012 Healthcare Conference on Wednesday, September 5, 2012, at 2:40 pm ET.

The two-day conference, being held at the Four Seasons Hotel in Boston, will feature more than 140 leading companies in health care, biotechnology and pharmaceuticals. The various presentations are designed to allow investors an opportunity to interact with executives from the fastest growing, cutting edge health care companies in the country.

Fey’s presentation will focus on Macaw, U.S. Preventive Medicine’s mobile health app. Unlike other available health and fitness apps, Macaw is based on the clinical science of preventive medicine. Macaw turns a smartphone into a personal health hub by connecting an individual’s health apps and wireless devices for tracking weight, fitness, overall activity and biometrics—including pedometers, glucose meters, activity armbands, scales, labs, sleep managers, mobile weight loss apps and blood pressure cuffs—into a single app for complete tracking.

Macaw currently allows integration with a variety of mobile devices, including the FitBit Ultra wireless activity and sleep tracker, Withings WiFi Body Scale and Blood Pressure Monitor, and Fitlinxx Pebble and Actiped+ all-day activity monitors. Additionally, Macaw connects with top health and fitness apps, such as WorkSmart Labs’ Noom Weight Loss, RunKeeper and MapMyFitness. By syncing Macaw with a continuously growing list of apps and devices, users are able to track their physical activity, nutrition, progress and health knowledge while engaging in games that unlock prizes.

“U.S. Preventive Medicine created a digital health ecosystem with Macaw, which connects wireless devices, mobile health apps and body sensors and turns your smartphone into a digital health monitor,” said Christopher Fey, founder, CEO and chairman of U.S. Preventive Medicine. “Macaw is making it easier for people to take control, improve their health, monitor their progress while on the go and possibly reduce their health care costs along the way. Macaw is available for free download at http://www.Macawapp.com.”

About U.S. Preventive Medicine
U.S. Preventive Medicine is leading a global preventive health movement focused on saving lives and money by keeping people healthy and better managing chronic conditions before they progress. Innovative products—The Prevention Plan™ web-based health management platform and Macaw mobile health & fitness app—are based on the clinical science of preventive medicine: primary (wellness and health promotion to keep healthy people healthy), secondary (screening for earlier detection/diagnosis) and tertiary (early evidence-based treatment to reduce complications and disability). The company is accredited in wellness and health promotion by NCQA (the National Committee for Quality Assurance) and disease management by URAC. More information can be found on Facebook, Twitter (@USPM) and YouTube.

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Gretchen Walkenhorst
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