Donations, Grants & Endowment in the US Industry Market Research Report Now Available from IBISWorld

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The industry is poised to benefit from the economic recovery, with positive trends in the stock market and investment returns driving revenue. Additionally, the increasing number of baby boomers will be more inclined to devote their time and money to industry organizations. While positive trends will abound, organizations will be threatened by increasing regulations and a decline in leisure time, potentially limiting volunteer turnout. For these reasons, industry research firm IBISWorld has added a report on the Donations, Grants & Endowment industry to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Investment returns and demand from the retiring baby boomers will fuel growth

In the past five years, the Donations, Grants and Endowment industry has endured adverse conditions due to the economic downturn and volatility in the financial markets. In this report, revenue consists of contributions, grants, investment income and realized gains. Prior to 2008, contributions helped drive double-digit revenue growth as wealthy individuals looked into philanthropy, making significant donations to foundations and driving industry revenue. However, according to IBISWorld industry analyst Anna Son, “Industry revenue was crippled as businesses and individuals curbed their giving as a result of the recession and credit crisis.” Consequently, IBISWorld estimates that industry revenue will decline at an average annual rate of 4.7% to $80.9 billion over the five years to 2012. However, as the economy continues to recover, industry revenue is expected to rebound 3.7% in 2012.

Due to the poor financial market performance, foundations struggled to generate investment income, further hurting revenue during the recession. Additionally, grantmaking foundations' ability to reinvest profit into their company, as profit margins plunged from about 8.2% in 2007 to 5.1% in 2012. However, after the two consecutive years of a double-digit decline, revenue for the Donations, Grants and Endowment industry surged by 18.7% in 2010. This recovery was a result of large companies beefing up their charitable giving, including Walmart, Goldman Sachs, Citigroup and others. Moreover, the commitment of many foundations to maintain their grant budgets or reducing the extent of reductions relative to their assets helped offset what would have been even great declines in foundation giving since 2009. Foundations also benefited from the relatively low level of competition that they face from other organizations. “While the majority of industry operators are smaller organizations, even the largest foundations focus on giving to local causes, meaning that there is space in the market for most industry operators to coexist,” says Son. For example, the Bill and Melinda Gates Foundation gives to charities in the Northwest region, while the Lilly Endowment is a major contributor to charities and causes in Indiana; however, neither entity competes with the other. Furthermore, the myriad of charitable causes, both domestically and internationally, ensures that market participants usually find their niche.

Industry revenue is forecast to increase steadily over the next five years. During this period, demand for industry services is expected to remain stable due to charities' and individuals' continued reliance on foundation giving; healthcare and education will continue to benefit from the largest shares of foundation grant dollars. In 2013, foundation giving is expected to remain consistent, posting only modest growth. While many foundations will likely be able to keep their giving steady over the next year, some are expected to have to make further cuts in order to preserve profit margins. However, as businesses return to profitability and individuals' wealth improves, they are likely to raise their charitable giving, thus boosting industry revenue. Furthermore, corporations and other for-profit groups will continue to open trusts and foundations as a way to promote a positive image of their organizations. For more information, visit IBISWorld’s Donations, Grants & Endowment in the US industry report page.

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IBISWorld industry Report Key Topics

This industry comprises organizations known as grantmaking foundations or charitable trusts. Establishments award grants from trust funds based on a competitive selection process or by the preferences of the foundation managers and grantors. Industry operators may also fund a single entity, such as a museum or university. Due to the unique structure of this industry, revenue is calculated by adding contributions, grants, investment income and realized gains.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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