Internationalized Domain Names offer brand owners a clear resource for the localized recognition of their goods, services and marketing efforts.
Wilmington, DE (PRWEB) September 06, 2012
For much of its history, the Internet was a predominantly English-speaking medium. That is changing, however, as more and more Internet users demand, and receive, content delivered in their first languages.
A major factor enabling this change is the adoption of Internationalized Domain Names (IDNs), domain names that include non-Latin characters, script languages and accent marks.
CSC's latest white paper, "A World of Opportunity: Making the Most of Internationalized Domain Names," serves as a guide for brand owners to this emerging space and offers several best practices they can employ today to increase their brand security, international recognition and customer engagement.
“Just as it makes sense for native speakers to be able to reach Internet content in their language of choice, it makes equal sense for companies to recognize the opportunities that Internationalized Domain Names represent,” advises Quinn Taggart, Senior Global Brand Advisor at CSC. “IDNs offer brand owners a clear resource for the localized recognition of their goods, services and marketing efforts.”
"A World of Opportunity: Making the Most of Internationalized Domain Names" will be of special interest to brand owners, marketers, intellectual property specialists, executives and their advisors—anyone concerned with maintaining the integrity of their brands and realizing their full value in a global marketplace.
In this paper, you’ll gain insight into:
- The history of IDNs
- IDN registration trends worldwide
- Practical advice on launching brands in the international space, and
- Tips for IDN success
“IDNs present unique technical challenges, and stepping into the IDN frontier is not without its potential pitfalls,” says Taggart. "It is critical to get well-qualified help to make certain that your brand translates in the most favorable way possible.”
To learn more about Internationalized Domain Names and to receive your free copy of this white paper, email cipservices(at)cscinfo(dot)com or contact Kent Priestley at (302) 636-5400 ext. 3481. Editors interested in this subject are encouraged to call and arrange an interview with Mr. Taggart.
Founded in 1899, Corporation Service Company® (CSC®) provides business, legal and financial services to many of the world’s largest companies, law firms and financial institutions. An ICANN-accredited domain name registrar since 1999, CSC is the trusted partner of more than half the 100 Best Global Brands (Interbrand®) and the customer approval leader for domain name services (World Trademark Review, 2010). CSC has an end-to-end solution for every brand protection need, from strategic domain registration and online monitoring to digital certificates and trademark screening. Visit http://www.cscglobal.com today to learn more.