IT Should be Marketings’ BFF When it Comes to Big Data

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Upcoming Loyalty 360 webinar presented by Pitney Bowes Software will help IT and Marketing departments work together to find the greatest value in data.

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It’s a fact, Marketing and IT are the new “power couple.” With the explosion of “big data” leading analysts have concluded that the top 3 inhibitors to your best practice customer analytics adoption include: (1) managing and integrating data from a variety of data sources, (2) ensuring the quality of data across these sources, and (3) finding the scale of internal resource to actually process your analytics projects. Your organization now has the opportunity to overcome these challenges and leapfrog the field.

Jeff Nicholson, VP Global Marketing – Customer Analytics and Interaction, Pitney Bowes Software, says that, “The opportunity to tap into customer data for greater profitability has never been greater. However, organizations most often lose out on this opportunity due to insufficient data quality, difficulty connecting this data and ability to fully resource its analytic needs. New approaches need to be taken to bring IT and marketing together to effectively solve these issues head-on.”

Pitney Bowes Software will present a webinar, "IT Should be Marketings’ BFF when it comes to Big Data" on Tuesday, September 11, 2012 at 1 PM EST. Hosted by Loyalty 360- The Loyalty Marketer’s Association, this webinar is designed to energize your IT and Marketing departments to collaborate and make the most of your data.

Jeff Nicholson, Vice President, Global Marketing – Customer Analytics and Interaction, at Pitney Bowes Software will help webinar attendees

  •     Find the greatest value in the data you actually have today
  •     Create the most effective processes to manage new data
  •     Fast track the quality of your data
  •     Boost the bandwidth of your stretched customer insight function

“There has never been a more challenging time to be a marketer. However, when faced with challenges we are presented with great opportunities. In today’s rapidly changing data ecosphere, and financially challenging economic environment, it is important for marketers to understand the numerous mediums currently at their disposal (and the data this creates). We must take advantage of the opportunity to uncover actionable insight from this data and use this to increase the efficacy of the relationship with consumers and enable long term brand advocates,” shares Mark Johnson, President and CEO of Loyalty 360.

Please join Loyalty 360 and Pitney Bowes Software for this insightful webinar.
See here for more information and registration:

About Pitney Bowes Software
Pitney Bowes Software is a wholly owned subsidiary of Pitney Bowes Inc. and is the software division that provides the technology and services that enable organizations to have lifetime relationships with their customers.

Our proven solutions enable organizations to engage with each of their customers as individuals and to connect every customer communication - outbound, inbound, marketing, sales or service - into an on-going dialogue where customer insight and understanding forms the basis for each and every interaction.

We help organizations enhance the lifetime value of their customer relationships through a suite of innovative and compelling capabilities that integrate data management, location intelligence, sophisticated predictive analytics, rules based decision making and cross-channel customer interaction management.

Together with PBS, organizations can achieve more valuable & long standing customer relationships built on trust, relevancy and outstanding customer experiences as well as delivering significant operational efficiencies for enhanced profitability and shareholder value.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Lindsay Wagner
Loyalty 360
513-800-0360 113
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