Lürzer's Archive Partners with The Art Directors Club, New York

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Ignacio Oreamuno, Executive Director of the Art Directors Club (ADC), and Sandra Lehnst, CEO of Lürzer’s Archive, announced today a partnership between their two companies, both key resources to the international creative community. Partnership includes a newly established system allowing ADC Annual Awards entry through Lürzer’s Archive, co-production of ADC Awards Magazine, and more.

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Oreamuno said. “Joining forces with the publication that for more than 25 years has been committed to showcasing and inspiring the same audiences, makes perfect sense.”

Ignacio Oreamuno, Executive Director of the Art Directors Club (ADC), and Sandra Lehnst, CEO of Lürzer’s Archive, announced today a partnership between their two companies, both key resources to the international creative community. Partnership includes a newly established system allowing ADC Annual Awards entry through Lürzer’s Archive, co-production of ADC Awards Magazine, and more.

As part of this new alliance, Lürzer’s Archive will be a leading supporter of the 92nd ADC Annual Awards in spring 2013—from which the two organizations will be co-producing a tri-annual ADC Awards Magazine, the first to be published in late fall 2012, featuring a behind-the-scenes look at the people and the work committed to the craft of visual communications.

Additionally, Lürzer's Archive launched a new homepage this year, within which top industry professionals can submit creative for publication, while seamlessly and simultaneously entering their work in the ADC Annual Awards. They will also be establishing their New York headquarters at ADC Global in Manhattan.

“ADC is, and always has been, primarily invested in the art of what we create in advertising and design,” Oreamuno said. “Joining forces with the publication that for more than 25 years has been committed to showcasing and inspiring the same audiences, makes perfect sense.”

Lehnst added, “To Publisher and Editor-in-Chief Michael Weinzetti and me, the opportunity to cooperate with what is not only the longest-established, but surely also the most prestigious of design and advertising associations, will be a wonderful chance to strengthen our ties to the international advertising scene—enabling us to showcase even more outstanding creative work to inspire the world."

All current and future ADC individual members will receive a trial subscription to Lürzer’s Archive magazine, and all ADC corporate members offered a significant subscription discount.

About the Art Directors Club

Founded in 1920, the Art Directors Club is the premier organization for leaders in visual communication, boasting one of the most concentrated groups of creative talent in the world. A not-for-profit membership organization, the ADC’s mission is to Connect creative professionals around the globe, while simultaneously Provoking and Elevating world-changing ideas. The ADC provides a forum for creatives of all levels in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Join the first international creative collective of its kind, and follow ADC on Twitter, Facebook, and LinkedIn.

About Lürzer's Archive

Lürzer's Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984, including Lürzer's Archive magazine, Lürzer's Archive 200 Best Specials, the Lürzer's Archive website, plus a wide range of apps. The company was founded by Walter Lürzer, who was committed to the laborious process of hunting out and compiling advertising campaigns from around the world and to this day presents the most interesting new print campaigns, TV commercials and, more recently, digital designs, audiovisual daily features and Who’s Who in the ad world. Lürzer's Archive now boasts 150,000 readers worldwide and its founder’s mission is carried out with a focus firmly on a principle of "curatorship of inspiration." Join our worldwide advertising community, and follow us on Twitter, Facebook, and LinkedIn.

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Contact:

Lakpa Sherpa
PR for Lürzer's Archive                                                        
+1.212.643.4297                                                                            
ls (at) luerzersarchive (dot) com                                            

Ariane Herrera                                                        
PR for ADC Global                                                    
+1.212.387.9615                                                                            
ariane (at) herreraNY (dot) com

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Lakpa Sherpa
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212-643-4297
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