Media buys have expanded to include cross-platform solutions with radio, digital and mobile components. We’ve been fortunate to grow with these industries, and have become a one-stop shop for U.S. media buyers looking to advertise in Canada.
New York, NY (PRWEB) September 06, 2012
Canadian Television Sales, the largest U.S. representative of Canadian media properties, has announced that effective today, the company will change its name to Canadian Media Sales (CMS). The rebranding more accurately reflects the company’s diverse portfolio, which includes radio, digital and mobile offerings in addition to television. Canadian Media Sales also has an updated corporate logo and website (http://www.canmediasales.com).
“Our new name, Canadian Media Sales, gives agencies an instant understanding of everything we have to offer,” says Michael Custardo, CMS president. “When we first started this company over 15 years ago, we focused entirely on television. Since then, media buys have expanded to include cross-platform solutions with radio, digital and mobile components. We’ve been fortunate to grow with these industries, and have become a one-stop shop for U.S. media buyers looking to advertise in Canada.”
Canadian Television Sales was created in 1997 in response to the increasing number of requests from U.S. advertising agencies looking to incorporate Canadian television into their upcoming media campaigns. The company expanded its portfolio to include Canadian radio properties in 1999, and started its online division in 2009. Over the past two years, CTS added seven mobile applications to its portfolio, which have seen tremendous success and consistently rank in the Apple Store’s top apps. Canadian Media Sales representatives will continue to work with agencies to create media-specific packages or cross-platform buys across all types of media.
As CMS’s media portfolio has grown, so has the staff. The company is relocating to a larger office space in New York as of October 1, 2012. The address of the new location is 545 Fifth Avenue, Suite 315, New York, NY 10017.
U.S. agencies interested in advertising in Canada should contact Canadian Media Sales at 212-967-1999 or visit http://www.canmediasales.com for more information.
About Canadian Media Sales:
Canadian Media Sales (CMS) is the largest U.S. representative of Canadian media and the exclusive U.S. sales force for Astral, Shaw Media and Score Media. Representing Canada’s top television, radio, digital and mobile properties, CMS provides information and resources to help American advertising agencies place targeted buys and reach nearly 100% of the Canadian population. For more information, visit http://www.canmediasales.com.
About CMS’s Media Partners:
With 25 television services, Astral is Canada’s largest broadcaster of English- and French-language pay and specialty television services. Astral is also Canada's largest radio broadcaster with 84 licensed radio stations in 50 markets in Canada. Astral also has a dynamic Out-of-Home division and operates over 100 websites with a high level of interactivity throughout Canada.
Shaw Media operates Global Television and 19 of the country's most popular specialty channels, including HGTV Canada, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network Canada and TVtropolis, plus more than 20 online properties. In addition to consistently scoring many of the Top 10 programs in Canada with major ratings hits such as House, Survivor, Lie to Me and Glee, Shaw is the proud home of the most diverse slate of Canadian Original programs across the Dramatic, Lifestyle and Entertainment genres.
Score Media is committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network, is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. Score Media’s digital media assets include theScore.com and the industry-leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.