SeeMore Interactive Names Board of Directors

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The company that is developing imaging software to revolutionize the retail shopping experience has named three board members with depth and breadth of experience.

SeeMore Interactive, Inc.
The formation of our Board of Directors is another step toward becoming a leader in the development of imaging software to enhance consumer engagement in a wide range of retail and consumer environments.

SeeMore Interactive, Inc., developers of a new retail product marketing platform designed to enhance product interaction and consumer engagement, announced today that it has appointed a three-member Board of Directors.

The naming of the board follows an announcement earlier in August that SeeMore appointed a chief technology officer and secured $750,000 in initial funding through TechColumbus and private investors.

“The formation of our Board of Directors is another step toward becoming a leader in the development of imaging software to enhance consumer engagement in a wide range of retail and consumer environments,” said Neal Applefeld, a consumer packaged goods veteran who founded SeeMore in early 2012. “Our board members will provide valuable experience and insight as we move toward our goal of forging partnerships with retailers in the consumer and fashion segments.”

Board members include Applefeld, Victor Thorne and Michael Schiff. Prior to founding SeeMore, Applefeld served in senior marketing and product development roles for leading consumer packaged goods companies, including Elmer’s Products, Inc. He is founder and former CEO of specialty toy and game company Giant Tree House, whose product line included toys with an interactive component.

Thorne brings investment and operating management experience, ranging from Fortune 500 corporations to entrepreneurial ventures. He co-founded Broadline Capital, a global investment management firm, and previously co-founded and led business development for EFS Network, which created the food industry’s first SaaS electronic supply network and became an innovator in the automation of core business processes. Today, the resulting company’s (iTradeNetwork) transaction engine facilitates the conversion of traditional paper-based processes into more than $250 billion of automated e-commerce transactions for more than 100,000 manufacturers, distributors and retail operators worldwide.

Schiff is founder and principal of Schiff Capital Group, a real estate and investment firm that structures and leads the development of numerous real estate projects and complex business transactions. Prior to founding Schiff Capital, Mr. Schiff was executive vice president of Schottenstein Property Group and managing director of Schottenstein Stores Corp. In that capacity, he handled transactions across the United States and spent a significant amount of time in the Columbus and New York City real estate markets executing deals and building relationships with many prominent business entities. During the past 25 years, Schiff has worked on the purchase and sale of major corporations and properties totaling nearly $1 billion.

SeeMore is developing mobile imaging software based on a unique combination of augmented reality, image recognition and recommendation, and social media and other emerging technologies. Using a mobile device, SeeMore’s application allows consumers to purchase products in real time while gathering in-depth information about the product and easily sharing it with their social networks. Further, SeeMore extends the retail environment by providing this media-rich experience via any number of sales and collateral materials.

About SeeMore Interactive
SeeMore Interactive is focused on helping retailers and organizations engage in powerful ways with consumers by creating a new and exciting level of product interaction. SeeMore integrates image recognition, recommendation engine and location-based technologies with augmented reality to turn everything viewed through a consumer’s smartphone or mobile device into a digital, interactive experience. For more information, visit

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Marcy Fleisher
Fleisher Communications Group
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