Text message fundraising is an innovation we should embrace, but not at the expense of transparency and good policy
Washington, DC (PRWEB) September 05, 2012
The leaders in cutting-edge mobile strategies for progressive organizations, Revolution Messaging, commended the Federal Election Commission for greatly improving the text message fundraising process and allowing it to be more accessible and efficient under the new advisory opinion.
Revolution Messaging filed a request for an advisory opinion last month where they outlined the key areas that needed to be addressed. The FEC agreed to all of Revolution Messaging's requests including:
Accessible - The FEC approved Revolution Messaging's request to use of shared shortcodes to allow a quicker time to market than the initial m-Qube proposal.
Affordable - The FEC approved Revolution Messaging request to allow federal campaigns to share the costs of the code between campaigns to save $10,000 to $20,000 in just set up and fees for the ability to use these services.
Transparent - The FEC approved Revolution Messaging’s request to allowing contributions to be processed and reported, and not just simply an anonymous donation of $50 to $200. This would truly make this method of payment a new channel for committees to solicit and report contributions of donors.
“This decision will not only bring this service to political committees faster, but will make it more affordable and open for those using it. It’s a tremendous victory for consumers who will use this technology to support federal PACs of their choosing,” said Scott Goodstein, CEO and founder of Revolution Messaging. “Text message fundraising is an innovation we should embrace, but not at the expense of transparency and good policy.”
Goodstein is a pioneer in the area of text messaging as part of political advocacy. As the External Online Director of Obama for America (2007-2008), he built out Obama Mobile, which included the unique shortcode 62262 (OBAMA), text message campaigns, interactive voice tools, mobile web, mobile video, ringtones, wallpapers, and the mobile app. His firm Revolution Messaging works for dozens of political action committees, labor organizations and non-profit organizations. Revolution Messaging is a digital agency that builds full service mobile strategies for their clients including text messaging strategies, mobile video, interactive voice solutions, custom developed mobile apps, and even mobile advertising solutions.