Portland Startup, PrestoBox, Launches Unique Branding Software

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Brand Genie Magically Determines Small Business Brand Identity

Easy and Affordable Online Branding for Small Businesses

World's First Automated Branding Solution

Excellent process; uncanny results – simple, fun, adoptable. I would absolutely use this product.

PrestoBox, an online software startup, is proud to announce the release of its Brand Genie product, the world’s first automated branding solution. Melding a patent-pending technology with top-tier design, PrestoBox offers a disruptive and highly scalable solution that helps small businesses quickly and affordably build a personalized branding toolkit.

Creating a personalized brand to take months of time and cost tens of thousands of dollars. With PrestoBox's "Brand Genie" it takes less than ten minutes and is totally free. The Brand Genie is a fun and easy online discovery process that has real science behind it. By answering a simple set of questions, the Brand Genie magically determines your brand platform including recommended colors, fonts and images. Soon you will be able to purchase automatically generated logos, business cards, website templates and much more - all based on the brand that's right for your business.

“We are thrilled to have PrestoBox as a new member of the Technology Association of Oregon, said Skip Newberry, President of TAO. "This is another example of the great entrepreneurial technology talent in this state. To have chosen Portland as their destination for launching the company and their automated brand-marketing solution for small businesses only adds more value to our strong and growing tech sector.”

PrestoBox was established in April 2012 by a group of passionate brand believers who understood the disruptive power of technology. Elicia Putnam, CEO, formulated the idea for PrestoBox out of years of running a regional agency where she developed a highly collaborative branding methodology. However, the process was too expensive for most small businesses and too labor intensive to scale. As an active investor in Portland’s startup scene through Angel Oregon and Oregon Angel Fund, Elicia studied many businesses with breakthrough ideas. PrestoBox is her breakthrough idea to automate branding. Silicon Valley has a saying “Software eats the world” – automating what used to seem impossible. PrestoBox is proving “Software eats branding.”

“We are thrilled to launch PrestoBox and create an affordable, easy and fun software service to solve the challenge of small business branding,” Elicia comments. “We believe in brands and we believe that every company of every size should have one.”

Elicia partnered with Sara Conte, fellow investor and entrepreneur, to explore the business concept early in 2012. They filed a provisional patent and began developing the concept in earnest. Michael Verdine, a well-known local designer, was recruited to head up the creative team. Michael was running a design firm, Opolis, that gained national recognition for its branding work for Nike, adidas, and Dr. Martens. Clay Givens, an engineer with 12 years of experience with tech giants like Yahoo, Hewlett Packard and Hot Jobs was recruited to develop the software.

Over the summer the algorithm behind the Brand Genie was tested with over 25 small businesses. The results were encouraging: 100% of the participants called the process “easy and fun”; 89% called it “logical”. One small business commented, “Excellent process; uncanny results. Three times through – same findings - simple, fun, adoptable. I would absolutely use this product.”

ABOUT PRESTOBOX
PrestoBox is an online software company focused on automating the branding industry. Melding a patent-pending technology with top-tier design, PrestoBox offers a disruptive and highly scalable solution that helps small businesses quickly and affordably build a personalized branding toolkit. Small businesses spend $250 billion each year on marketing and advertising – PrestoBox simplifies and automates the branding behind that spend. Founded in 2012 by a group of passionate brand believers and located in Portland, Oregon.

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Elise Burke
PrestoBox
(503) 459-7545
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