St. Martin’s Press Partners With CoverCake

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St. Martins's Press chooses CoverCake as a resource for social media trending and insights.

St. Martin’s Press, one of the largest book publishers in the United States, has partnered with CoverCake, a Silicon Valley technology company focused on providing social media insights and services to the book publishing industry, to provide social media intelligence and services.

St. Martin’s Press will leverage CoverCake’s comprehensive platform to gain actionable intelligence from millions of conversations about thousands of popular books. The platform provides deep analytics on book trends, conversation detail, category data and key influencers. Because the platform is focused specifically on the book industry, CoverCake offers deep social media influencer discovery and book trends across the entire industry.

“The CoverCake platform makes it simple for us to find targeted, key influencers that can greatly enhance our social media strategy,” said Matthew Baldacci, VP, Associate Publisher at St. Martin’s Press. “We’re excited to partner with this innovative new technology company dedicated to the book publishing industry” Baldacci added.

“Our platform will give St. Martin’s Press unparalleled insights into the social media universe,” said Jeff Costello, Vice President of Sales, CoverCake. “Having the right conversation with the right people at the right time is the goal of every social media marketer and our platform greatly simplifies that process,” said Costello.

About CoverCake: CoverCake is a Silicon Valley company bent on delivering intelligent software solutions to help guide publishers and retailers within the book industry. CoverCake’s undiluted focus on the book industry and depth of experience with technology is creating turnkey solutions to the unique problems that publishers face in social media. CoverCake’s people-focused analytics tools are designed specifically for the book industry and are fully hosted and built to scale. CoverCake was founded by a few Silicon Valley pioneers who are very passionate about bringing innovative change to the book industry. For more information visit the company’s website at

About St Martin’s Press: St. Martin's Press is a book publisher headquartered in the iconic Flatiron Building in New York City. St. Martin's Press is one of the United States' largest publishers, bringing to the public some 700 titles a year under several imprints, which include St. Martin's Press, St. Martin's Griffin, St. Martin's Minotaur, Thomas Dunne Books, and St. Martin’s Paperbacks.

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Jeff Costello
CoverCake, Inc.
(650) 265-4670
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