Irving, Texas (PRWEB) September 13, 2012
The global newspaper industry, after a downturn, is expected to reach US $171.6 billion with a CAGR of 1.6% by 2017. The industry comprises newspaper publishers that are engaged in the activities necessary for producing and distributing newspaper in both print and electronic form.
Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis on this industry and presents its findings in “Global Newspaper Industry 2012-2017: Trend, Profit, and Forecast Analysis.”Digital publishing, evolving business models, changing distribution channels, strategic partnerships, and convergent platforms are the key emerging trends in the global newspaper industry.
Lucintel projects that the industry faces some challenges due to the growing importance of new media, driven by dynamic media consumption patterns, resulting in a large shift of readers to the online news sources. This trend is repressing the growth of both print newspaper advertising and circulation, despite overall economic expansion. The economic recession and instability of the last few years has also greatly affected the industry.Newspaper publishers are increasingly focused on reducing their costs to offset the loss of classified advertising share in total newspaper advertising,the decline in attracting new subscribers, and the shift of readers to the Internet.
The research by Lucintel indicates that better economic conditions and an upswing in advertising, coupled with rising online distribution of books, newspaper, magazines, and new title launches, are key drivers for end-user spending. The introduction of new titles in the market and the relaxation of foreign ownership restriction shave stabilized the industry some what as have digital printing and technology.The industry seeks to enhance its reach to mitigate the continued move to the Internet and television for news and information.
This study is intended to provide industry leaders with a competitive benchmarking of the world’s newspaper publishing companies. It helps current suppliers realistically assess their capabilities and strategies against leading competitors. It is designed to provide strategically important information, data analysis, and insight, critical to the development and implementation of effective marketing and sales plans.
For a detailed table of contents and pricing information on this timely, market report, contact Lucintel at +1-972-636-5056 or via email at helpdesk(at)lucintel(dot)com. Lucintel provides cutting-edge decision support services that facilitate critical decisions with greater speed, insight, and cost efficiency. Lucintel has started Live Chat in its Web Site to answer visitors' questions in real time with precision. Visitors can either chat with our experts or call them free of cost through Live Chat to get assistance about what they are looking for from Lucintel.