New York, NY - September 7, 2012 (PRWEB) September 07, 2012
MSW Research has developed an Intent-to-Purchase and ROI measurement study exclusively for HMN. Together, HMN and MSW can identify highly-targeted consumers, test custom branded messaging and, for the first time, provide measurable lift and ROI analysis for advertisers of consumer product goods.
“We’re extremely excited about our partnership with MSW Research and the opportunities it brings to expand our services to advertisers of the CPG brands market.” stated Louise Nestor, Marketing Manager for HMN. “Advertisers of non-pharmaceutical brands can reach highly-targeted consumers when they are most receptive to brand communications, in the physician’s waiting room, and now we can provide measureable brand lift analysis and determine ROI. This is a first-of-its-kind marketing innovation in our category.”
“Health Media Network is clearly a leader in patient education and cooperation with all partners, medical facilities and program sponsors. The in-the-moment delivery of targeted messages engages patients in a way not possible through any other means”, affirmed Steve Jagger, Partner MSW Research. “We at MSW look forward to helping HMN prove the effectiveness of its message delivery system”.
About Health Media Network (HMN):
Launched in 2007, Health Media Network, (HMN), provides education and health content in physician waiting rooms through a growing platform of 18 specialty health television networks.
Using the latest digital technology, HMN is able to customize content by medical specialty providing physicians with programming tailored to their practice and relevant to their patient-base. HMN currently reaches over 27,000 physicians in medical offices, hospitals and healthcare systems across the country. All HMN programming is reviewed by a medical advisory board and is available at no cost to physicians. For more information, visit hmnads.com.
About MSW Research:
MSW Research has spent four decades helping clients build brands. MSW understands what it takes to enable delivery of a single brand promise from an integrated brand experience that will grow sales and long-term brand loyalty. All MSW studies are fully analyzed and draw on the experience of our senior executives. The collective findings from these studies have resulted in a vast Normative Database that helps clients benchmark against best practices by product category and application. MSW’s scientific tradition has led them to develop rigorous, predictive metrics within the brand-building model that provide the basis for integrating delivery of a brand promise. For more information, visit mswresearch.com.