American Health Insurance Consumers Look to New Line of Self-Development Books From HealthCompare for Guidance

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HealthCompare, a nationally recognized health insurance comparison site, evolves into book publishing to educate American health insurance consumers.

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What began as a campaign of compassion through website questions to site visitors has now evolved into entire e-book line of self-development books.

HealthCompare, a nationally recognized health insurance comparison site, targets the education of health insurance consumers everywhere with ebooks.

What began as a campaign of compassion through website questions to site visitors has now evolved into entire e-book line of self-development books. Later in September, HealthCompare will release e-books to guide consumers through difficult times of life. Times such as birth, marriage, college survival and even divorce can be challenging. HealthCompare wants to ease that challenge and help readers make it through these times.

Realizing the e-book revolution and the potential it has for HealthCompare to reach more consumers than ever, this health insurance comparison site has chosen to use outlet since more Americans than ever are reading via ereaders.

Ereaders have made reading books affordable, as well as, portable and the publishing industry has capitalized on these capacities.

HealthCompare hopes to optimize their education efforts through this same media.

Prior to releasing e-books, HealthCompare released infographics to help explain the difficult concept of health insurance. This industry, by nature, is a complex topic. Yet when jargon and industry lingo are stripped away and replaced with data and images, it becomes easy to understand.

Some of the infographics released by help compare can be found here:

Why Health Insurance Comparisons Are Important

Insurance For Self-Employed Isn’t Impossible

Individual PPO Isn’t For Everyone

Company Policies Vs. Private Health Insurance

Other infographics can be found here.

Before HealthCompare entered the infographic arena, they originally asked site visitors questions regarding their medical history, medical preferences and financial abilities to help them understand what their health insurance needs were. They asked:
What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumer’s office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

Armed with this understanding HealthCompare saw better health insurance decisions made and was inspired to continue their education campaign through ebook publishing.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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