HealthCompare Uses New Media Outlets To Reach Health Insurance Consumers

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Health insurance comparison site, HealthCompare, uses to technologies to reach more American consumers than ever.

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These ebooks will be released weekly in an attempt to attract and reach readers of all walks of life.

HealthCompare targets education for health insurance consumers. They aim to teach consumers about the hardships that surround the industry. HealthCompare’s goal is to teach consumers how to find the most effective policies for the best prices available to them through education.

Initially their campaign toward education began on their website when then began asking site visitors a series of questions to help them better understand their health insurance needs.

Those questions ranged from their medical history and medical preferences to their financial ability. By understanding what they needed and what they could afford consumers could better identify policies that would provide the coverage they were looking for.

The questions that HealthCompare asked consumers were as follows:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumer’s office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

Then HealthCompare began to create and distribute infographics to help teach consumers about the hardships that revolve around the healthcare industry.

Those infographics made complex and difficult topics easier to understand by extracting the difficult jargon and lingo associated with demographic reports by using colorful images and data infographics to distill the essence into its purest form. Some of the infographics help compare just drippy that are as follows:

Is There Really [Affordable Medical Coverage Available - Designed to help consumers find their most aff

COBRA Isn’t The Only Health Insurance For Unemployed - Designed to educate the unemployed on their health insurance choices

Private Health Insurance Vs. Group Health Insurance - Educates shoppers on the difference between private and group health insurance

Other infographics can be found here.

HealthCompare did not stop there. They have announced the release of ebooks to continue their campaign of consumer education through their self-development line of books. They will educate consumers on topics such as divorce, fitness and happiness.

These ebooks will be released weekly in an attempt to attract and reach readers of all walks of life. Weekly just distribution will begin in September.

HealthCompare chooses to educate health insurance consumers through alternate media in an attempt to reach beyond their industry.

Optimizing on the ebook revolution, HealthCompare will reach consumers in ways not possible before.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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