Price transparency and the price sensitive consumer is not a fad and it’s not going away
Ottawa, Canada (PRWEB) September 06, 2012
360pi, the company that provides retailers with competitive price intelligence for smarter pricing decisions, announced today that it is hosting a webinar in partnership with RSR Research, a retail research company.
The webinar, scheduled for the 27th of September, will give retailers strategies on how to capture consumers who are becoming increasingly price sensitive. With economic conditions remaining uncertain and the use of mobile technology increasing, consumers have become more price sensitive than ever before. “Price transparency and the price sensitive consumer is not a fad and it’s not going away. This shift isn’t just about retailers coping with price sensitivity. It’s really about finding new ways to engage with consumers and shift the value equation so that price is no longer the only factor” said Nikki Baird of RSR Research, one of the webinar speakers, “I think retailers have a lot of opportunity to learn both what to do and what not to do.” And helping retailers to figure this out, is exactly what 360pi aims to achieve with this webinar; to show retailers
that increasing price sensitivity and comparison shopping doesn’t have to mean decreasing profits and using Competitive Price Intelligence does not have to result in a race to the bottom. As Drew Williams, VP Marketing for 360pi, puts it "we do not want to only provide the best price intelligence in the industry, we want to be thought leaders and help our customers in this price transparent world."
Along with Ms. Baird, the webinar will also feature Mr. Williams, and a pricing strategist from a top 10 US retailer. There are plenty of reasons not to miss this particular webinar, but as Ms. Baird highlights one of the most compelling reasons: “…people shouldn’t miss it because a pricing strategist [...] will be sharing his experience – [his] company has been on the front line of price sensitivity for so long, and they have the scars to provide it. If anyone is under pressure to respond to the price sensitive consumer, it’s them.” Registration for the webinar is available on the 360pi homepage.
360pi is a global leader in cloud-based, retail price intelligence. 360pi gives retailers complete visibility into product and pricing information that helps them make smarter pricing and product assortment decisions in challenging markets. The company’s proprietary artificial intelligence (AI) technology and Big Data capabilities, honed since 2008, ensure industry-leading match and accuracy rates, resulting in improved margin and revenue performance for clients. For more information, visit 360pi
About RSR Research
Retail Systems Research ("RSR") is the only research company run by retailers for the retail industry. RSR's services include benchmark reports covering the state of retailer technology adoption, custom research and advisory services. To learn more, visit http://www.rsrresearch.com