The internet is constantly evolving and becoming more and more significant all the time- which is why it is essential that your business conducts itself properly and proactively on the web
(PRWEB UK) 5 September 2012
The team of search engine optimisation experts at SEO.org.uk are always receiving requests to create or improve organisations’ websites in an effort to aid them grow. In light of this, the team have announced their crucial strategies for creating a foremost website.
A member of the web design department at SEO.org.uk explains the importance of a having a first-class website for your business:
“The internet is constantly evolving and becoming more and more significant all the time- which is why it is essential that your business conducts itself properly and proactively on the web. Ensuring that your website follows the same standards, practices and is up-to-date with all your industry contenders will help you remain at the forefront of your industry- failure to offer the same conventions and techniques which makes your competitors successful will almost guarantee that you are left behind.”
- Utilising social media- social media platforms are designed to help web users communicate and interact in a word-of-mouth like format. By providing your audience (and therefore existing or potential customers) with exciting news and information to post and share across the web will help your organisation; your organisations content has extended beyond the initial distribution list which has the potential to draw new social media users, expanding the audience- and it’s all free!
- Sustaining your social media responsibilities- It is no longer enough to just be present on social media networks, you must be active! Social media, in its essence, makes the world smaller, bringing a worldwide platform to your fingertips just a click away. You should make every effort possible to have an ongoing visual presence on social media platforms. This means that when users (your audience) interact with you- posting on your wall, tweeting at you etc- you must respond. This could mean that you may need to employ a social media expert to create a strategy for overseeing your company’s social media. Failure to maintain your social media presence will almost definitely harm your organisation and its reputation- especially if your competitors are vigilant with their social media interactions.
- Host a forum for discussion- community-orientated forums are quickly becoming more popular amongst businesses websites. By providing a forum for your customers/audience, enables them to talk open and honestly about your products and/or services in a communal style fashion. The forum can be in the form of a message board, newsgroup or a custom social media platform. Remember; it is not enough to just be present on these mediums, you must also be active- so monitor them regularly.
- Host a blog- Blogs have never been as important to SEO as they are at present. Blogs are a great tool for both the owners and the users; bloggers can post about a certain topic and users can interact sharing their views in a ‘comment’ section. This lets users have their say and the blog owner (your organisation) can gain insights from what customers like/dislike, want/do not want etc.
Seo.org.uk is an Essex-based company with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.