Chicago, Illinois (PRWEB) September 06, 2012
Social media strategists from several major restaurants chains -- including McDonald’s, Red Mango, Moe’s Southwest Grill and Firehouse Subs -- will share their secrets with attendees at the 2nd annual Foodservice Social Media Universe (#FSMU) conference on Sept. 16-18 at Swissotel in downtown Chicago.
In all, the FSMU agenda features four keynote presentations, 11 breakout sessions and more than 30 presenters and panelists exchanging ideas and discussing real world social media best practices for restaurant operators. Keynote presentations will be made by:
Breakout session topics include interpreting social media conversations, the science of social media analytics, the practice of online customer/community and brand management, measuring guest satisfaction and social+mobile marketing campaigns that win. Mobile marketing will be a significant topic of discussion throughout the conference as restaurant operators seek to capitalize on the opportunities inherent in the rapidly evolving mobile communication channel.
"There is a massive technology-driven transformation occurring in the restaurant industry, led by social media. With hundreds of venture-backed software companies now targeting the $1.7 trillion Foodservice industry, the stakes are high for both restaurants and vendors" says Michael L. Atkinson, President of FohBoh, Inc., and founder of FSMU. "We’re continuing to build on the success of FSMU 2011 and expect more participation and enlightenment from not only restaurants, but technology vendors as well,” he adds.
FSMU is the first and only conference that delivers social media insights and best practices specifically for restaurant operators. Attending event this year’s event will be social media managers from major restaurant brands such as Applebee’s, A&W Restaurants, Gatti’s Pizza, Jason’s Deli, Panda Express, P.F. Chang’s China Bistro, Schlotzky’s and Taco Bell, as well as representatives from Coca-Cola, PepsiCo, Unilever and Oracle.
ABOUT FOODSERVICE SOCIAL MEDIA UNIVERSE
Foodservice Social Media Universe is presented jointly by FohBoh, Inc., the owner of FohBoh.com, the Restaurant Network®, and Networld Media Group, publisher of restaurant media sites and events including FastCasual.com, QSRweb.com, PizzaMarketplace.com; and the Fast Casual Executive Summit.
Founded in 2007, FohBoh is the original and leading B2B online community and social media company for the foodservice industry. FohBoh provides social business products and solutions that help manage customer experiences with proprietary software products including FOHBuzz.com, the original social media scoring report.
ABOUT NETWORLD MEDIA GROUP
Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Media properties published by Networld Media Group include: ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, KioskMarketplace.com, PizzaMarketplace.com, QSRweb.com, RetailCustomerExperience.com, SelfServiceWorld.com and ChurchCentral.com.