Social Media Marketing Agency, fishbat, Inc., Answers Question: Does Social Media Drive Sales?

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Following an article on Women’s Wear Daily, questioning if social media had the capability to drive sales within the fashion industry, social media marketing agency, fishbat, Inc., offers insight and industry advice.

On September 6, 2012, social media marketing agency, fishbat, Inc., released a statement in response to a question raised on Women’s Wear Daily, asking if social media can really drive sales.

According to Rachel Strugatz, “Brands now are analyzing their social media efforts more than ever and asking a key question: What’s the return?” Strugatz goes on to state, “At this point, observers say, few brands, if any, are seeing significant sales result from their postings on Facebook, Twitter, Instagram, Pinterest and other sites. Social media hasn’t been about driving transactions; it has been about building brand awareness and a “community” that will be devoted to a brand and, thus, buy it. Social media isn’t about sales today; it’s about driving sales in five, 10 or 15 years as the Internet-mad generation of twenty-somethings matures.” However, Strugatz does point out that “There’s only one problem: For now, there isn’t a universal metric to measure the ROI.”

However, Strugatz points out that, “oscardelarenta.com, which saw an extensive re-launch last month, has seen significant referral traffic from social activities and sales are both up by 30 percent in a three-week period. Bolen calls it a “coincidence” that these two numbers are the same — but it’s not a coincidence that things are moving in the same direction. He adds that e-commerce sales year to date have more than doubled.” The article adds that, “The brand’s social media strategy has always relied on establishing a personal relationship with followers,” a strategy that Justin Maas of fishbat, Inc. can agree with.

Justin Maas, VP of Client Relations at fishbat, Inc., states, “While ROI from social media is difficult to measure, it’s important to remember that a social media campaign is based on building a community – gathering current fans of a brand and converting potential visitors into fans as well. A brand does this by connecting with and engaging with their fan base. At fishbat, we believe that social media is an important tool that can be leveraged to build brand recognition and brand loyalty and ultimately increase ROI. Additionally, with careful community management, posting of meaningful content, and leveraging the right applications and features, a brand that is using social media can make decisions that will help influence fans to become customers and enhance ROI.”

fishbat, Inc. is a full digital marketing firm. With social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing agency to spread awareness about your brand and strengthen your corporate image.

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Scott Darrohn
fishbat
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