Blueprint Poised for Accelerated Growth and Market Adoption with Key Strategic Appointments in Engineering, Marketing, and Research and Development

Blueprint™, the leading provider of requirements definition and management (RDM) software, today announced three appointments to drive accelerated growth, increased market share and geographic expansion in North America, Europe and emerging markets including APAC.

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Toronto, ON (PRWEB) September 06, 2012

Blueprint™, the leading provider of requirements definition and management (RDM) software, today announced three appointments to drive accelerated growth, increased market share and geographic expansion in North America, Europe and emerging markets including APAC.

Ray Payette has been appointed SVP Engineering and Operations and will ensure Blueprint maintains its product leadership position providing oversight for Engineering Program Management, Software Development, QA/Testing, Product Support, Hosting and IT. Ray is a highly respected visionary in enterprise software development and has a proven track record of delivering product technology of enterprise scale and quality. Prior to Blueprint Ray was most recently head of development for the Financial Performance Management product group at IBM, and prior to that was head of development for Cognos Business Intelligence.

Jennifer Bentley has been appointed Chief Marketing Officer with a global mandate to create awareness, interest and market demand for Blueprint’s RDM platform including demand generation, corporate marketing, analyst and public relations, product marketing, and customer and community management. Prior to joining Blueprint, Jennifer was global vice president of marketing for Longview Solutions, a leader in enterprise performance management applications for the office of the CFO.

Andrew Datars has been appointed VP of Research and Development, Chief Architect with global responsibility for product development and technical architecture ensuring Blueprint maintains its leadership position in the RDM market. Andrew has extensive expertise delivering some of the world’s most recognized and trusted enterprise software and joins Blueprint from Research in Motion (RIM) where he was the Director of Architecture for Blackberry Mobile Fusion (BES). Prior to his time at RIM he was an executive at Empathica and a technical leader at Microsoft and Open Text.

“Blueprint is at an inflection point of accelerated growth and we now have the full team in place to leverage our proven technology platform and drive accelerated market expansion and adoption of our requirements definition and management solution,” said David Nyland, President and CEO of Blueprint. “Ray, Jennifer and Andrew have the proven knowledge and market expertise to ensure Blueprint maintains its leadership position while aggressively gaining market share and expanding into new geographic territories.”

About Blueprint
Blueprint is the world leader in collaborative requirements definition and management solutions for companies looking to improve the success of critical revenue-generating projects. Blueprint transforms the business-IT relationship into a visual and engaging collaboration, enabling a unified approach that results in on-time, and on-budget applications. Predictable project schedules combined with faster time-to-market is critical to the competitive success of Blueprint’s Global 2000 customers. Headquartered in Toronto, Blueprint has global sales, operations and partner presence. Visit http://www.blueprintsys.com

Media Contact:

Jennifer Bentley
416-673-9339
Jennifer.bentley (at) blueprintsys (dot) com

Stephen Rouse
Carouse Communications
(416) 402-6876
stephen (at) carouse (dot) ca


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