Austin, TX (PRWEB) September 06, 2012
Today, executive management at large corporations - across industries - would like to make better business decisions by taking advantage of all the data (numbers, text, video, audio, and images) at their disposal. Also, these senior executives want the big-data-driven decisions to improve business outcomes and effect their top- and their bottom-lines - they want much more than pretty visuals and autopsy-type ‘analysis paralysis.’ AYATA created an infographic to educate these business executives on the different stages of the Big Data Analytics journey, eventually culminating in prescriptive analytics which allows users to both see and shape the future.
AYATA’s infographic showcases how Big Data Analytics is evolving - from understanding the past (descriptive analytics = what happened; diagnostic analytics = why did it happen) to projecting the future (predictive analytics = what will happen) to seeing and benefiting from the future (prescriptive analytics = what will happen, when, why, and how to make the most out of this predicted future).
“Many business executives are familiar with descriptive and often predictive analytics, but now we are being asked, what else can not only help me predict what is going to happen, but why is it going to happen and how can I affect the future,” said Atanu Basu, CEO of AYATA. “We think this Prescriptive Analytics infographic can provide some guidance in that regard.”
The infographic can be accessed at http://www.ayata.com/company/resources/infographic/70-infographic-2012-09-04.
AYATA is the leader in Prescriptive Analytics® – the science of automatically synthesizing big data, mathematical sciences, business rules, and machine learning to make smarter decisions about future outcomes of a business process. AYATA’s enterprise customers’ use Prescriptive Analytics software to predict future outcomes of their critical business processes, prescribe decision options, and understand the impact of each decision option. AYATA’s technology is adaptive and thus can continuously facilitate accurate decision-making. AYATA is headquartered in Austin, Texas. For more information, contact AYATA at 888.982.9282, or visit http://www.AYATA.com.
AYATA Media Contact:
1.888.982.9282, ext. 140
Prescriptive Analytics is a trademark of AYATA. All other company and product names may be trademarks of their respective companies.