Advance Business Capital Communicating New Message: “Bigger, Better, Stronger.”

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Truck freight factor Advance Business Capital (ABC), acquired in January 2012 by Triumph Commercial Finance, LLC, today announced the launch of an aggressive marketing campaign focused on communicating its "Bigger, Better, Stronger" message.

"We’ve been busy transitioning into the Triumph family. Now that the transition is complete, we're focused on moving forward in many exciting ways… ABC is the same business we've always been, just bigger, better and stronger."
– Steven Hausman

Freight factoring company Advance Business Capital (ABC), acquired in January 2012 by Triumph Commercial Finance, LLC, today announced the launch of an aggressive marketing campaign focused on communicating its "Bigger, Better, Stronger" message.

"Since the acquisition, we've been busy transitioning into the Triumph family," said ABC President and Triumph Commercial Finance CEO Steven J. Hausman. "The financial strength and capacity we gained from the acquisition has ensured our growth initiatives for the next ten years. Now that the transition is complete, we're focused on moving forward in many exciting ways. ABC is the same business we've always been, just bigger, better and stronger.”

"The members of ABC leadership team, including myself and Executive Vice President and COO George Thorson, are ready to provide our customers with thoughtful, responsive and flexible services with even more horsepower than before,” said Hausman.

The new marketing campaign will feature “Full Service Factoring,” promoting an abundance of value added services developed by ABC in recent years. In addition to its principal service of purchasing Accounts Receivables for trucking companies, ABC stands out from its competitors by offering a comprehensive suite of “back office” services that lift a heavy accounting and paperwork burden from small to midsized trucking companies. These services include billing and collection, credit checks, break-even analysis, business training, and fuel card purchasing management. Through Triumph Commercial Finance, ABC clients will now also have access to other areas of truck finance, including equipment financing for fleets of ten vehicles or more, as well as revolving credit lines for fleets of 100 or more.

“What all of these services have in common,” explained Hausman, “is they support our core business of transportation factoring. Our customers are our partners. Their growth is essential to our own, so we are committed to doing everything we can to provide them with tools for growth.”
Enhanced customer communications will also be included in the new marketing campaign. Regular messages via e-mail, blogs, social media and the ABC website will help keep ABC's customers informed about the trucking industry’s ever-changing regulatory landscape. “The abundance of new laws and regulations in recent years are a big concern for our customers,” said George Thorson. “We feel it is our job to help our customers navigate these changes as they occur.”

"The freight industry shows signs of recovery, and truck sales have steadily increased, but OEM orders for June and July were 30% below same periods last year," said Hausman. "While the industry is doing well overall, the pockets of growth and contraction remain somewhat unpredictable. In other words, we think there will be some winners and losers in this kind of environment. We're in a great position now and are committed to making our customers among the winners."

About Advance Business Capital
Freight factoring company Advance Business Capital, was acquired by Triumph Commercial Finance, LLC, a subsidiary of Triumph Savings Bank, SSB, in January of 2012. ABC President Steven J. Hausman was named President and CEO of Triumph Commercial Finance at that time. Since being founded by truckers for truckers eight years ago, ABC has moved from the new kid on the block to one of the dominant players in American freight factoring.

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