Comments on Cause-Oriented Affiliate Marketing

Share Article recently announced plans to partner with online commerce company, Mulu, in attempt to raise money for charity through affiliate marketing initiatives., an affiliate marketing resource comments on how this trend reflects industry growth.

Although many individuals have turned to the practice of affiliate marketing as a way to supplement their income, the industry has grown to offer new possibilities in the way people contribute to charities. According to a new article from Direct Marketing News,—a Hearst Digital Marketing property—has recently partnered with affiliate marketing company, Mulu, in an effort to sell products to online readers as a way to contribute to anti-bullying advocacy group STOMP Out Bullying. Although Mulu is an online commerce company, it specializes in providing brands with an opportunity to support causes with revenue generated through the practice., a website that helps individuals establish themselves as affiliate marketers, interprets this new initiative as a sign of evolution in the affiliate industry.

The article explains how the new platform will work: “Depending on the content of the article or slideshow being viewed, the muluBox will contain links both to mentioned and related products. Readers are clearly shown the beneficiary. A Mulu transition page between and the affiliate vendor reminds the shopper that committing to the purchase will have a charitable impact.” The article also notes that Mulu listed that the amount going to the charity could range anywhere between 5 and 20 percent. notes that affiliate marketing is growing as a trend among larger brands; in addition to’s new effort, Amazon has also recently progressed its affiliate marketing program. The company explains that having larger corporations involved with affiliate marketing may seem to detract from the appeal the practice has on individuals; however, it is important to note that these companies are helping finesse affiliate marketing practices and making it more well-known among consumers. explains that through their efforts, and Mulu will help shoppers recognize affiliate marketing as a trustworthy way to purchase products.

In a recent press statement, adds, “The new attention on affiliate marketing from popular brands is expected to provide the industry with many new developments. For instance, these companies are helping develop affiliate technology and help advance the industry to reach and communicate with more consumers in a convenient way. Secondly, it is important to note that advancements, such as those from and Mulu, will attract product offerings from major brands and will in turn, help expand the products that affiliate marketers everywhere can sell.”

The company concludes that many individual affiliates can learn from the new approach. Both Mulu and have relied on social commerce as a way to engage readers to make purchases, by appealing to each user’s interests – this is a tactic that could help many affiliate marketers expand their customer reach.

Through the benefits of the online marketplace, provides Internet users with a way to establish successful affiliate marketing stores. Complete with educational tools and superior customer service, offers an affordable way for individuals to supplement their income. Even for those who are inexperienced with online marketing and e-commerce, the process of affiliate marketing is convenient and easy-to-learn through

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Ashley McCleery
PR Authority
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