Savvy Pizza Franchisees Turn to Technology to Boost Sales and Customer Experience

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SUTUS: Pizza franchise industry experiencing an IT and communications revolution

We are seeing a large number of pizza franchise owners setting themselves apart from the competition with unrivalled customer service through the use of technology.

The Pizza restaurant industry is undergoing a quiet but fast-paced IT and communications revolution, according to SUTUS, the leading technology specialist for the franchise industry and member of the American Pizza Community and IFA (International Franchise Association). SUTUS, which has a customer base of more than 10,000 franchise users, works with North America’s biggest pizza franchise brands.

Why pizza restaurants? The answer, says Shawn Chute, COO of SUTUS, is a combination of industry factors and technology. “Rising food costs and increasingly money conscious and time sensitive customers have created challenging market conditions. In response to these conditions, we are seeing a large number of pizza franchise owners setting themselves apart from the competition with unrivalled customer service through the use of technology.”

Shane Casey, Franchisee, Domino’s Pizza, commented, “To succeed in today’s pizza industry you need an edge, something that stands you apart from the competition. That’s where pizza franchise technology comes in. We have more insight in our business operations than ever before, can engage the customer meaningfully even during peak times when our teams are maxed out and have seen a consistent upswing in average ticket price and product turnover.”

Some of the key features and benefits delivered by the SUTUS solution include:

  •     Successful marketing through an advanced on-hold messaging system
  •     Reduced caller frustration with call sequencing to ensure customers are answered in the same order in which they called
  •     Faster service with call reporting – making sure staff provide quicker answer times and don’t place customers on hold
  •     Improved customer service by using call recording to improve staff training
  •     Happier customers and faster delivery times with customer callback – a unique value add that automatically calls customers to let them know their pizza has been dispatched
  •     Better decision making, marketing and operations with a suite of multi-location networking and management features


SUTUS is a leader and innovator in franchise communications solutions enabling franchisees to transform their IT and telephony into a platform that generates higher sales, improves the customer experience and reduces operating costs. Headquartered in Vancouver, Canada, SUTUS works with some of the most successful franchise brands in the world at both the corporate and franchisee level integrating key business-performance drivers with customer and operational data to help implement best practices across the franchise.

The SUTUS Business Central platform, which has won eight industry awards for innovation and product excellence, is an affordable, enterprise-quality franchise solution developed specifically for franchises whose business relies on exceptional phone-based customer interaction.

Customized by SUTUS for each franchise business model, the single platform combines flexible technology to deliver sales, marketing, operating and business management benefits. Advanced messaging options, call recording, customized reporting, LiveCoach, and remote fleet management features translate directly into improved operational delivery and profit.

The SUTUS Business Central also serves as the backbone for other franchise operating tools allowing alarms, security cameras, POS and GPS systems to plug-and-play seamlessly ensuring an integrated franchise business tool.

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David Matthews
Distinct Public Relations
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