Trendy New Satchel Brand The Cambridge Satchel Company to be Featured in New Google Chrome Ad

Share Article

The Cambridge Satchel Company has been selected by Google to be featured in a new Google Chrome ad. Google selected the trendy satchel brand based its recent success as well as the amazing entrepreneurial spirit of innovator, trendsetter and mum Julie Deane.

News Image

The Cambridge Satchel Company Logo

The New “Brit “It” Bag” brand by The Cambridge Satchel Company is set to star in the new Google Chrome ad that will be promoted extensively in digital media, TV and Cinema starting this weekend in the UK. The ad can be watched on YouTube ahead of its launch by clicking here.

Google selected The Cambridge Satchel Company for the amazing entrepreneurial spirit of its founder Julie Deane and the success of the brand whose premium leather satchels have become a wardrobe staple for fashion lovers all over the world.

Julie founded The Cambridge Satchel Company at her kitchen table in 2008 with just £600. The inspiration for the company came from Julie’s love of an old satchel she had as a child and her desire to find a similar version for her own children when they started school. When Julie discovered no one was producing traditional leather satchels she set about designing and producing them. Since then she has sold them online and created a global fashion craze.

The 60 second ad tracks Julie’s business journey from sourcing UK manufacturers, to liaising with top fashion editors and engaging with big name celebrities who have since become both fans and advocates of the brand.

Julie Deane, founder of The Cambridge Satchel Company, said: We are absolutely thrilled that we have been selected to be featured in the new Google Chrome ad. I’m incredibly proud of what we’ve achieved in such a short space of time; I can’t wait for the world to see how far we’ve come. The Internet was crucial to me when I started my business – it helped me find my first factory, leather suppliers and discover the gap in the market for satchels. Bloggers have also played a huge part in the success of the company, so the internet has been fundamental to us as a business.

The quirky, colorful leather satchels, modeled on the 1970s original, are now sold in more than100 countries, including outlets across the UK and around the world. Their turnover is heading towards £10m this year. The bags have been carried by everyone from Zooey Deschanel and Alexa Chung to Daniel Radcliffe and Russell Kane, and even the cast and crew of “Mad Men” They have also been featured on “Gossip Girl”.

All of the products are carefully handmade to order in the UK and the small team ships all internet orders from an office in a village just outside Cambridge to countries around the world.

An unlikely fashion entrepreneur, Julie graduated from Cambridge in 1987 and worked as a chartered accountant at Deloitte before returning to the University, where she was the Fellow for Development for her college, Gonville and Caius. Before starting The Cambridge Satchel Company, Deane, who founded the business with her mother Freda Thomas, was a full-time mum.

Previously, Google Chrome ads have featured SBTV Founder Jamal Edwards, Global Pop phenomenon Lady Gaga and Dan Savage who used the web to create the, It Gets Better project - a movement that has generated thousands of uplifting videos that give hope to teens.

About The Cambridge Satchel Company:
The company was founded in 2008 by Julie Deane and her mother Freda Thomas at Julie’s kitchen table just outside Cambridge. Having invested just £600 to get the idea off the ground, the company is now a pioneering enterprise employing more than 50 people and experiencing phenomenally fast growth around the world.

The company is committed to preserving British manufacturing and although the head office is still based in Cambridge she is proud to be employing many locally skilled craftsmen and women in her own Leicester based workshop whilst also supporting independent UK craftsmen with the making of the traditional leather satchels. The brand continues to collaborate with prestigious designers and retailers including Basso and Brooke, Comme des Garcons and Christopher Shannon, further securing its role and international acclaim as the ‘Brit “it” Bag’.

About Chrome:
Google built Chrome 4 years ago to provide a rich and highly personal web experience on any device. Today, Chrome allows more than 310 million users across the world to take full advantage of the capabilities of a modern web.

Chrome is a modern browser designed for:

  • Speed - delivering Google.com search results almost instantly
  • Simplicity - combining search and address bars to make it quick and easy to search the web
  • Security - with built-in features like Sandboxing preventing malware from installing itself on your computer and auto-updates ensuring users have the freshest, most secure flavor of Chrome

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Linda Kearns
The Cambridge Satchel Company
(302) 898-8553
Email >
Visit website

Media