Los Angeles, CA (PRWEB) September 10, 2012
Eisai Co., Ltd., Variety, Lundbeck, Cyberonics, Inc., UCB and GlaxoSmithKline joined the fight to end epilepsy and promote overall brain health by supporting the Walk to End Epilepsy and the Love Your Brain Now Bus Tour.
Support for these events and other programs of the Epilepsy Foundation of Greater Los Angeles demonstrate each corporation’s social commitment to promoting seizure freedom and to increasing awareness about epilepsy, the most common serious brain disorder in the world. Despite the fact that 1 in 26 people will develop epilepsy at some point in his or her lifetime or that more people die from epilepsy and seizure-related causes than from breast cancer , epilepsy remains greatly misunderstood and relatively under-funded.
“We are glad to see these companies step forward -- not only to add to the array of medications available for individuals with epilepsy -- but also to support the wide-reaching work of our Epilepsy Foundation of Greater Los Angeles to care for and mobilize the community affected by epilepsy,” said Dr. Raman Sankar, Chief of Pediatric Neurology of the Mattel Children's Hospital at the UCLA Ronald Reagan Medical Center and member of the Professional Advisory Board of the Epilepsy Foundation of Greater Los Angeles.
The Walk to End Epilepsy at the Rose Bowl in Pasadena, CA on October 28th is the premiere community event for epilepsy in the region. Through fundraising and awareness, the Walk helps the Epilepsy Foundation of Greater Los Angeles impact the nearly 160,000 families affected by epilepsy in the counties of Los Angeles, San Bernardino, Orange, and Ventura. This family-friendly event includes a 5K run/walk and 1-mile stroll, activities, carnival games, food trucks, and more.
The first-ever “LOVE YOUR BRAIN NOW” Bus Tour will launch from the Rose Bowl after the Walk and will tour throughout California until December 7th. Wrapped in LOVE YOUR BRAIN NOW messaging, this bus cuts through the secrecy and isolation that often surround brain disorders such as epilepsy. It is a creative mobile platform for educating the public about the importance of protecting and caring for the brain. With a walk-through inflatable brain, brain safety tips and seizure first aid training, the Tour offers something for everyone and will engage crowds at major events, malls, schools, businesses and hospitals and via social media.
The Epilepsy Foundation of Greater Los Angeles is seeking more corporate sponsors for the Walk and Tour as the fight to end epilepsy depends heavily upon the public’s participation. For more information, please visit WalktoEndEpilepsy.org.
Without warning, seizures can happen to anyone at any age. When a person has two or more unprovoked seizures, they have epilepsy. Seizures do not all look the same and, according to the International League Against Epilepsy, there are currently more than 25 different recognized epilepsy syndromes affecting almost 3 million people in the U.S. and about 65 million people worldwide. Someone is diagnosed with epilepsy every four minutes and, this year alone, almost 200,000 people in our country will be diagnosed. To date, there are no known cures.
ABOUT THE EPILEPSY FOUNDATION OF GREATER LOS ANGELES
Established in 1957 as a 501(c)3 charitable organization, the Epilepsy Foundation of Greater Los Angeles is leading the fight to END EPILEPSY® and the burden of seizures. Our fundraising and community efforts support care, advocacy and education, today, while investing in research and hope for tomorrow. Visit us online at ENDEPILEPSY.org.
To learn more about the Walk and Bus Tour supporters, please visit the respective websites of
Eisai Co., Ltd., Variety, Lundbeck Pharmaceuticals, Cyberonics, Inc., UCB, and GlaxoSmithKline.