The London Olympic Games boosted industry performance
London, United Kingdom (PRWEB) September 08, 2012
The Sports Clubs industry contains several different types of sports clubs, including large, professional clubs such as English Premier League (EPL) clubs; semi-professional sports clubs; and amateur clubs. The top EPL clubs receive a great deal of funding from sponsors and other sources. However, smaller sports clubs face an increasingly congested market, with sports having to compete with each other for funding, attendees, viewers and sponsors. Sports clubs also compete for consumer spending with other entertainment and leisure outlets like TV, bars and cinemas.
According to IBISWorld industry analyst Alen Allday, “financially, the industry is most reliant on the EPL, which continues to draw large live and TV audiences across the United Kingdom and around the world”. Steady growth in attendance numbers to football matches in the past five years has contributed to industry growth, as ticket prices remain high. Part of the TV broadcasting revenue received by the EPL is distributed to its clubs. Increases in broadcasting rights benefit the large clubs and the EPL, as clubs have more money to spend on players. However, this can be detrimental to lower divisions and other sports, as increasing attention directed towards the EPL will detract from other sports.
Many spectators prefer to attend football matches with EPL teams playing and the top teams attract large audiences for almost all games. However, attendance declines significantly for lower division games, which highlights the difficulties within other sports clubs to attract audiences. Allday adds, “most amateur sports clubs merely look to survive and maintain membership levels, and do not attempt to make a profit”.
Industry revenue is estimated to increase 3.2% in 2012-13 to £8.88 billion, with an annualised decline of 1.6% over the five years through 2012-13 due to a large fall in 2010-11 as the UK economy weakened and sporting demand declined. Industry revenue growth is expected to increase at a slow rate after the London Olympics and is forecast to increase slightly in the five years through 2017-18.
The market share concentration level within the Sports Clubs industry is low due to the large number of very small sports clubs across the United Kingdom and only a small number of relatively large clubs. However, even the industry's largest clubs like Manchester United Football Club, Chelsea Football Club and Arsenal Football Club only each account for an estimated 3.8%, 2.1% and 2.1% of industry revenue respectively in 2012-13.
For more information on the Sports Clubs industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation’s largest publisher of industry research.
IBISWorld industry Report Key Topics
This industry comprises sports clubs, which whether professional, semi-professional or amateur clubs, give their members the opportunity to engage in sporting activities.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalisation & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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