London (PRWEB UK) 10 September 2012
Lenstore has become the first online retailer of contact lenses to provide their customers with a same day delivery service. The new delivery option has been made available to most of the Central London area, and has also been supplemented with a ‘Click & Collect’ service, where customers can order online (http://www.lenstore.co.uk/) and pick up their contacts from Lenstore directly.
With many people wearing contact lenses for various occasions, they are often viewed as a must-have by those who don’t like to wear glasses. Despite this, forgetting to stock up on contact lenses appears to be a frequent occurrence amongst lens wearers, with many looking for next day delivery. Additionally, delivery time is thought to be one of the most important factors when consumers buy online.
Lenstore’s same day option for Londoners has been launched in response to this. By allowing their customers to order and receive their lenses on the same day, they aim to demonstrate their ability to fulfil orders quicker than any other online contact lens retailer. While the availability does depend on the customer’s location and stock availability, most people's prescriptions are held in stock.
Delivering goods on the same day they’re ordered looks to be the next big thing in the ecommerce industry, as retailers seek to provide an enhanced service to their customers and provide the quickest delivery times. Industry giants such as Amazon and eBay have either launched, or are trialling their own same day services, to reduce one of the main consumer pain points when it comes to shopping online; delivery time.
However, the roll-out of this service by Lenstore is unique in two ways. Firstly, contact lenses are a highly personalised product, and the number of possible prescriptions runs into the millions, with lenses for eye conditions such as astigmatism and presbyopia particularly difficult to stock.
Additionally, same day delivery is a service which even the Goliath’s of the optical industry, such as Specsavers, Boots and Vision Express, struggle to offer. Because of the wide range of prescriptions, it is difficult for these high street chains to keep sufficient stock to offer same day collection and delivery for many of their customers.
Lenstore is a leading online retailer of contact lenses in the UK, selling brands such as Acuvue, CIBA Vision and more. They employ in-house opticians so that their customers have access to expert advice over the phone and online, as they seek to provide the best service to contact lens wearers buying online. Additional information on Lenstore’s new same day delivery and ‘Click & Collect’ service can be found at http://www.lenstore.co.uk/same-day-express-delivery.