"PURE Rooms are a game changer for the hospitality industry." Dr. Chekitan Dev Associate Professor at Cornell’s School of Hospitality Administration
Ithaca, NY (PRWEB) September 06, 2012
The Survey Research Institute at Cornell University conducted a survey of a sampling of 2347 people, with a total success of 329 respondents. The purpose of this study was to identify if there are hotel guests that would opt to stay in an allergy friendly room and be willing to pay a small premium for the room. On average, respondents stayed 12 nights per year in hotels or motels and 41% of the respondents had allergy issues. Fifty-five percent of respondents said the availability of allergy friendly rooms would cause them to choose a particular hotel over comparable options without such rooms.
Hotels are beginning to catch on to the allergy friendly trend and a recent study done by the American Hotel and Lodging association stated that 34% of hotels now offer allergy friendly accommodations. These accommodations range from special pillows or linens to a complete patented process done by a company called PURE Global. Indoor Air Quality Expert and President of PURE Global Vinny Lobdell stated, “Indoor environments are tricky to keep clean and healthy, clear from allergens and germs that freely roam the great indoors. Our thorough process is a result of many years of collaboration with industry experts, and provides an environment at least 50% cleaner than what allergy and asthma specialists recommend." The PURE process is a patented seven step process that includes a deep cleaning of the indoor environment with all natural plant based cleaners, complete cleaning and shielding of the air handling unit, shielding of all surfaces in the room, and the installation of a medical grade air cleaner.
The Cornell study also pointed to the fact that consumers are willing to pay for this new offering; 62% of respondents said they would be willing to pay a premium of at least $10 or more to stay in an allergy friendly environment. The average premium to stay in a PURE Room is $24.19 per night. Many hotels that have adopted PURE Rooms have found that it is a great market differentiator and can immediately impact REVPAR by giving them the ability to charge a premium for the new room category.
Dr. Chekitan Dev Associate Professor of Strategic Marketing and branding at Cornell’s School of Hospitality Administration has been on record saying the addition of PURE rooms is a “ game changer” for the hospitality industry and hospitality experts around the globe have labeled PURE as “responsible luxury” for hotels looking to cater to the most discerning guests.
The study also concluded that 81% of respondents wanted to be informed by travel agents and reservation agents about the availability of hotels with allergy friendly accommodations at time of booking or check in. For more information on hotels with allergy friendly accommodations go to http://www.pureroom.com or http://www.allergyfriendlyhotels.com. With allergies and asthma increasing at alarming rates it’s only a matter of time before all hotels will have a category that caters to people with respiratory ailments.
New York-based PURE Global is the leader in allergy friendly rooms for the hospitality industry. Millions of allergy and asthma sufferers all over the world now have available, for the first time, a patented and market-tested solution for an allergy friendly hotel room. PURE has installed its comprehensive indoor environment solution in over 300 hotels in 20 countries, and is a brand standard in several hotel companies. For more information about booking a PURE Room please visit: http://www.pureroom.com