New York, New York (PRWEB) September 08, 2012
TagMan, the global leader in tag management, today announced it has appointed Wolf Allisat to Global Chief Revenue Officer. Mr. Allisat will be responsible for driving TagMan’s expansion strategy in key global markets across all channels. Mr. Allisat is a digital executive with a strong history of success growing companies through key phases in their evolutions from industry pioneers to becoming the global standard in their industries.
Allisat most recently served as Executive Vice President for international markets at ComScore overseeing their international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions. Before that, Allisat served as Vice President & General Manager, EMEA at Omniture (acquired by Adobe Systems.) During his six-year tenure there, Mr. Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees.
Mr. Allisat previously served as Director of Sales at digiMine, Inc., a data mining and analytics company (now AudienceScience), where he was responsible for significant revenue growth in the U.S., as well as Europe, working with customers such as Ford Motor Company, American Express, Lastminute.com, and the U.K. Government.
A frequent speaker at industry conferences, Mr. Allisat holds a Masters Degree in Business Administration from the University of Saarland, Germany.
Wolf Allisat’s appointment comes at a significant time in TagMan’s lifecycle, as the company has grown to nearly 100 employees in 2012, largely driven by increasing global demand for the company’s enterprise-grade tag management system. “Over the last decade I’ve witnessed the emergence of web analytics and personalization technologies change from a nice to have, to mission critical must have solutions for any company with an internet presence. I’m excited to join TagMan which has created a whole new industry in the five years since its founding, by providing our customers with a world-class Tag Management System that allows freedom of choice, flexibility of maintenance and the ability to leverage valuable data across multiple vendor environments.”
“We are excited to have Wolf Allisat lead our global sales efforts with his in-depth understanding of our customers’ unique business needs and how Tag Management Systems can deliver on TagMan’s promise to revolutionize the digital Tag and Data Management space ” said Jon Baron, CEO of TagMan. “Wolf’s experience winning business and building high performing teams in high growth companies is hard to match.”
TagMan has processed more than $24 billion in online transactions for its customers and is the partner of choice for over 150 global retailers and marketers including Travelocity, Virgin Atlantic, Kellogg’s, Air New Zealand and Vodafone.
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