Long Island's Fourth Swirls and Twirls Self-Serve Frozen Yogurt Shop Opens in Nesconset, NY - Grand Opening Celebration - Saturday, September 15, 2012, 11 a.m. – 8 p.m.

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Swirls and Twirls self-serve frozen yogurt shop (http://www.swirlsandtwirlsusa.com), featuring 21 flavors, 43 toppings and endless possibilities, announces the grand opening celebration of its fourth location at 248 Smithtown Boulevard, Nesconset, NY in the CVS Shopping Center, on Saturday, September 15, 2012 from 11 a.m. – 8PM. 50% of the proceeds to benefit the Smithtown Children’s Foundation.

As a certified health coach who loves working with children and families, opening a Swirls and Twirls gives me the opportunity to do what I do best, promote and encourage lifelong healthy choices.

Swirls and Twirls self-serve frozen yogurt shop (http://www.swirlsandtwirlsusa.com), featuring 21 flavors, 43 toppings and endless possibilities, announces the grand opening celebration of its fourth location at 248 Smithtown Boulevard, Nesconset, NY in the CVS Shopping Center, on Saturday, September 15, 2012 from 11 a.m. – 8PM.

Swirls and Twirls franchisee owner Kristina Barbara, a member of the Nesconset Chamber of Commerce, invites the public to stop by to savor “the ultimate healthy indulgence” on grand opening day for half-price. There will be music, games, free raffles and radio stations WBLI and 94X will be broadcasting live on location throughout the day.    Plus one lucky person will win free yogurt for a year.

In celebration of this special occasion and as part of their commitment to give back to the local community, fifty percent of all Swirls and Twirls proceeds during the celebration will be donated to the Smithtown Children’s Foundation to assist them in providing financial and emotional support to the children and families of the Smithtown School District, which encompasses Nesconset, St. James and Smithtown.

“I am so excited to be opening this new location in Nesconset” says Barbara. “As a certified health coach who loves working with children and families, opening a Swirls and Twirls gives me the opportunity to do what I do best, promote and encourage lifelong healthy choices. And what better way to do that then to provide healthy treats to the people in my community in a fun, safe, family friendly environment.” She continues, “My commitment to encouraging healthy living drives me every day, and so I have decided to make our first day all about supporting the Smithtown Children’s Foundation, a local organization that shares my commitment to helping children and families live healthier lives.”

The Nesconset location is the fourth Swirls and Twirls to open since the successful launch of this chain began with the opening of the first shop in Massapequa Park in May 2011. Ten more shops are expected to open during the year on Long Island, in New Jersey, Massachusetts, and in Connecticut through the recent availability of Swirls and Twirls franchise opportunities http://www.swirlsandtwirlsusa.com/franchise.

As with all of their other locations, Swirls and Twirls will be using Facebook, Twitter and interactive mobile marketing tactics to connect and dialogue with their customers. The Nesconset Swirls and Twirls setting features a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system and free Wi-Fi. It has seven yogurt machines each serving two flavors, with a third handle allowing customers to create a swirled flavor. All premium yogurt flavors are kosher and most include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. The topping stations contain more than seven wet, nine fruit and 33 dry toppings.

“Swirls and Twirls was designed to encourage people of all ages to have fun and get creative while enjoying a healthy snack,” says Barbara, “With all these delectable options, there are endless combination possibilities to create your own healthy treat; your only limit is your imagination!”

After swirling up their own creations, yogurt fans move to a weigh-in station where the fee for their treat is only 49 cents an ounce. From 11am-8pm on opening day only, that price will be 25 cents an ounce (half price). Tables and chairs and a super comfortable couch encourage customers to gather and enjoy Swirls and Twirls yogurt in a friendly, fun, party like atmosphere. All spoons, cups and napkins are made from recycled materials.

Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55” live Facebook monitor, allows customers to post status updates and photo’s and see them appear online in an instant. In addition, Swirls and Twirls encourages users to sign up for the loyalty program and earn free yogurt for doing so. Once a member, customers’ points are automatically sent to their cell phones making tracking and redemption a snap.

Hours are Sunday-Thursday 11am – 10:30pm and Friday- Saturday 11am-11:30. For more information, call 631-656-6519 or visit http://www.swirlsandtwirlsusa.com and http://www.facebook.com/swirlsandtwirls

ABOUT SWIRLS AND TWIRLS SELF-SERVE FROZEN YOGURT SHOP
At Swirls and Twirls we are all about promoting creative expression – in all forms. All premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. The shop features eight dual yogurt dispensers each with a third handle allowing customers to create a swirled flavor. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting atmosphere, and free Wi-Fi. Stores are located in Massapequa Park, West Islip, Patchogue, Levittown, Greenlawn, and Nesconset, New York. Several new locations are scheduled to open during 2012 throughout Long Island as well as in New Jersey, Massachusetts, and Connecticut. A percentage of all profits from every Swirls and Twirls creation are donated to CASK, the Creative Art Space for Kids Foundation (http://www.caskfoundation.org). For more information call 516.541.9400 or visit http://www.swirlsandtwirlsusa.com and http://www.facebook.com/swirlsandtwirls.

ABOUT THE SMITHTOWN CHILDREN'S FOUNDATION
The Smithtown Children’s Foundation’s mission is to provide financial and emotional support to children and families within the Smithtown School District, which encompasses Nesconset, St. James and Smithtown, by bridging family, friends, neighbors and local businesses to act as one in a time of crisis. For more information, visit http://www.branchbrookchildrensfoundation.com.

ABOUT THE CREATIVE ART SPACE FOR KIDS FOUNDATION
CASK, the Creative Art Space for Kids Foundation of Lynbrook, New York seeks to develop and strengthen creative skills, build self-esteem, develop a sense of self-importance and individuality, encourage self-expression and stimulate imagination in children through the arts. You can learn more about CASK by visiting http://www.caskfoundation.org.

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