Providence, RI (PRWEB) September 10, 2012
In an increasingly virtual world, its still important to maintain physical contact with customers. That’s why Batchbook and Direct Mail Manager, a self-service tool provided by Postcard Services, have teamed up.
While email and social media make contacting customers and leads efficient, a well thought out mailing to the right list of contacts can have high impact. Small businesses can use Batchbook to build a quality list and Direct Mail Manager’s service to schedule, deliver, and track mailings.
“Targeted and relevant direct mail marketing has never been easier, or produced a better result,” says Newell White, Postcard Services President/CEO. “Until now, only our large insurance, cable, telecommunications and marketing customers had access to this suite of powerful, automated direct mail tools, such as A/B market testing, ROI reports, QR codes, mobile media and USPS delivery tracking of each mail piece. Now all businesses have the opportunity to use these tools. DirectMailManager.com lets Batchbook users profit from direct mail’s dramatically higher 79% open rates. They can convert more leads to orders, and better retain their existing customers’ loyalty.”
While email response rates average 1.73%, postcards average at a higher 3.99% response rate. 60% of consumers say they would rather get offers in the mail than by any other type of advertising. Small businesses who use direct mail can see an average return of $12 in revenue for every $1 spent, according to the Direct Marketing Association (DMA).
The integration fits nicely with Batchbook’s focus on helping small businesses to build customer friendly relationships (http://batchbook.com/tour/champions.html). In addition to nurturing leads, small businesses can use Direct Mail Manager to streamline important customer care tasks, such as thank you notes and holiday cards, and to send special offers and announcements via mail to unique sets of customers.
Batchbook helps users to organize their customer database (http://batchbook.com/tour/better-customer-database.html) and build lists which can be synced with Direct Mail Manager’s service. These lists can be highly customized and sorted in useful ways. Whether a small business wants to send out mail to contacts in a certain zip code, to people who purchased in the past but not recently, to people who have expressed an interest in a certain product, or just to favorite customers, it is all done with a few clicks in Batchbook.
This ability to sort contacts in many different ways benefits anyone who is managing a mailing list. Rather than blasting out messages that compete with junk mail, small businesses can be more purposeful in what they mail, sending to relevant groups of people in a more personal manner.
“When you were a kid, you loved getting a birthday card in the mail. As adults, it seems we only get bills and junk mail. We encourage our customers to get creative and personal as they send physical mail via Direct Mail Manager. The goal should be to put a smile on someone’s face,” says Ray Bonachea, Batchbook’s VP of Marketing.
Those interested in learning more about this integration can visit http://batchbook.com/integrations/
Batchbook, http://batchbook.com, is a software company based in Providence, RI, founded in 2006. Their social CRM software is designed for small businesses and organizations. Batchbook provides an affordable, cloud-accessible solution that is easy to adopt as an individual or a team. Its feature set includes full contact details management, social integration, to-do list, advanced searching, list building and reporting. Batchbook takes a unique approach to contact management (http://batchbook.com/tour), encouraging users to maintain smaller lists, make more personal contact, and to build a culture of openness and teamwork.
About Postcard Services
Direct Mail Manager is a tool offered by Postcard Services. Since 2003 Postcard Services, a direct mailer and software development company, has been dedicated to creating tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. The company’s retail division serves over 72,000 customers nationwide via its web sites http://www.postcardservices.com, http://www.directmailmanager.com and http://www.realtypostcard.com. The corporate division provides an array of automated private label and other solutions for franchises, contact/call centers, and businesses with repeat direct mail needs.
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