Bottom lines are affected by increased healthcare costs and lower productivity from overweight employees. Executives need to understand that it’s okay to make their own health the first stop on their road to success.- Retrofit CEO Jeff Hyman
Skokie, Illinois (PRWEB) September 06, 2012
Retrofit Weight Loss, the expert-led data-driven approach to weight loss, is leading the industry in changing the behavior of overweight top-level executives facing key risk factors for obesity and other stress-related issues.
According to reports, almost half of senior executives among Fortune 500 companies are obese. To combat the country’s obesity epidemic, Retrofit (http://www.retrofitme.com) has successfully created an innovative program aimed at keeping America’s business professionals healthy. Obesity continues to be the second preventable cause of death, second only to smoking. The National Heart, Lung and Blood Institute reported a disproportionately high risk of heart disease among obese executives, even compared to the population at large.
Foundry Group’s Managing Director Brad Feld and TechStars Founder and CEO David Cohen, recently took control of their health with Retrofit Weight Loss and are speaking out about their successful results.
“It was mostly about applying some very discrete rules to certain eating patterns that I felt were long-term sustainable,” said Feld. “After spending a decade losing five pounds and then gaining it back, I realized I had to go deeper into what was going on if I wanted to be successful at shedding 20 pounds that had been hanging around for much too long.
“I'm busy, on the road all the time, constantly eating meals out, and just never seemed to get on top of this. Retrofit has been instrumental in helping me measure and re-program my bad habits permanently, which has led to gradual weight loss with long-term behavior change.”
Feld says he had spent years analyzing company data, stock charts and metrics, but often lacked motivation when it came to tracking his health and fitness data due to the challenges of living such a fast-paced life.
The Retrofit program uses wireless activity trackers and body scales for a high-tech, high-touch approach. Clients also have a personal team of wellness experts (registered dietitians, exercise physiologists and behavior coaches). Flexibility and accountability appeal to on-the-go executives interested in incorporating lifelong wellness into their hectic daily schedules.
“Entrepreneurial types really like the technology,” said Retrofit Weight Loss Advisory Board Member Dr. James Hill, PhD, one of the country’s leading researchers in weight management. “What today’s technology allows you to do is to accurately track your weight. They can see trends. I think it’s a huge motivator because that sort of feedback helps you understand the effectiveness of the behavior changes you’re trying to achieve.”
Feld and Cohen have each lost almost 20 pounds. Feld is running marathons and now looks the part. Cohen no longer takes medication to regulate his blood-pressure. These Boulder, Colorado colleagues are now setting healthy examples for their families, as well as the up-and-coming TechStars they mentor on a day-to-day basis.
“Successful executives are no-nonsense and data-driven. They understand that great performance often starts with a simple commitment to achieving a set of specific goals,” says Retrofit Weight Loss CEO Jeff Hyman. “Finding a strict individualized set of parameters has proven effective for our high-level executive clients, most of whom don’t have the time or willingness to attend a group meeting.
“They can certainly afford private lessons, so they love access to the country’s top wellness experts through Retrofit, which provides that personal coaching through Skype video conferencing.”
“CEOs and high-level executives strive to find a work/life balance,” says Retrofit Weight Loss Director of Client Services Whitney Durbin. “Since they are already educated on the basics of weight loss, they need the accountability and support to bridge that gap and keep their health top-of-mind. They need to remember to slow down and be happy with progress versus perfection.”
“Successful business people are often so focused on work, they forget to think about their own health,” says Retrofit Lead Registered Dietitian, Amy Margulies. “Once they understand that small, achievable steps can aggregate to long term success, they are very motivated. They don’t want to fail at work; they don’t want to fail here. Once they commit, they are willing to listen and do what it takes to succeed.”
Cohen credits his own willingness to get to the next level of his journey and his expert team of wellness experts, who encouraged him and helped him figure out what to eat at restaurants and at home.
“Retrofit will help you fit it into your life,” he said. “The people are amazing. They give you great advice. They customize it and tailor it. It doesn’t matter how busy you are, you can find time to do this for yourself; it really works.”
"Health issues can impact the personal and business life of any CEO or senior executive,” Hyman said. “The example should be set from the top – especially when bottom lines are affected by increased healthcare costs and lower productivity from overweight employees. Executives need to understand that it’s okay to make their own health the first stop on their road to success.”
About Retrofit Weight Loss
Retrofit Weight Loss provides an expert-led, data-driven approach to weight loss, designed to deliver lasting results. Its innovative year-long program includes wireless monitoring of a client's weight, activity and sleep, as well as individualized counseling from a registered dietitian, exercise physiologist, and behavior coach.
Retrofit Weight Loss can be found on the Web at http://www.retrofitme.com and (855) 4-RETROFIT. Follow the company on Facebook at http://www.facebook.com/retrofitweightloss and Twitter at @retrofitme.
To schedule interviews with Dr. Jim Hill, PhD., CEO Jeff Hyman, Brad Feld, David Cohen or other Senior Executive Clients, please call Jennifer Zeidler at (847) 414-0828.