Handful Announces Line Expansion with Addition of Adjustable Handful Bra, Handful Tank, and save the ta-tas® Handful Bra

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Now with convertible and adjustable features, women can wear their straps as an X-back or straight and customize length and support levels without compromising on fashion, function and feel. A new partnership with save the ta-tas® helps Handful raise awareness and funds for breast cancer research.

flatter, not flatten™

“Expanding the line in response to customer feedback allows us to offer even more versatility and choice for the discerning women who don’t want to compromise on fashion, function or feel when choosing a bra.”

Handful, Inc., recognized for designing and manufacturing the first ever sports bra that flatters without flattening, announced the addition of three new products to offer even greater versatility and meet the needs of active women confronting whatever life throws their way. The “Adjustable Handful Bra, the “Handful Tank,” and the “save the ta-tas® Handful Bra” offer more options to take women from their workout to weekend.

Both the Adjustable Handful Bra and the Handful Tank are convertible as well as adjustable, so women can decide whether to wear the straps as an X-back or straight and customize length and support levels. Like other Handful products, the Adjustable Handful Bra, the Handful Tank, and the save the ta-tas® Handful Bra feature generously cut pad pockets and include a set of color-coordinated removable pads that contour, conceal or enhance a woman’s shape. The synthetic lining wicks moisture away from the body, and the nylon/spandex (82%/18%) shell dries quickly.

In addition, by partnering with save the ta-tas® to produce a signature save the ta-tas® logo bra, Handful enables women to raise awareness and funds for the cause as a portion of every save the ta-tas® Handful Bra sold will be donated to cancer research.

“Whatever your breast issues or whatever life throws your way, our products are designed to be that every day, every activity basic that will take you from workout to weekend while looking, feeling and performing your best,” said Jennifer Ferguson, Chief Executive Officer, Handful, Inc. “Expanding the line in response to customer feedback allows us to offer even more versatility and choice for the discerning women of all life stages who don’t want to compromise on fashion, function or feel when choosing a bra.”

The Adjustable Handful Bra will also be available in a size XL—the first time the company has expanded their size range offerings. Unmatched in versatility, Handful products are designed to wear alone or as smooth layering pieces under workout clothes and everyday tops.

For information on where to purchase Handful products, visit http://www.handful.com
Product Video at: http://youtu.be/Us2LsletieQ

About Handful, Inc.
flatter, not flatten™
Handful, Inc., is an all-women Tigard-based company started in 2006 by fitness enthusiast Jennifer Ferguson after she spent years searching in vain for a good sports bra. Positive energy has fueled Jennifer’s 22-year career as a group exercise instructor of cycling, strength, dance, step, aqua, kickboxing, rock climbing, yoga, and running classes. After Jennifer decided to channel her frustration creatively, she designed and manufactured what she (and a lot of other female athletes) had been waiting for...that one sports bra that does it all!

Handful, Inc., has gone on to create a loyal fitness following and also establish itself as an approved mastectomy bra provider supporting breast cancer survivors during treatment and their return to good health and fitness. The Handful team thrives on activities of all kinds, works hard and plays harder. Handful, Inc., is a company determined to exceed the unmet needs of fitness enthusiasts and breast cancer survivors, give back through participation in community events and charitable outreach, and reduce wasteful packaging by using 100% recyclable materials, including a reusable mesh bag with every purchase for convenient laundering of the bra and pads.

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Jody Filkins

Cary Goldberg
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