Newtown, CT (PRWEB) September 07, 2012
The Taunton Press announced today that Rick Straface has been appointed Vice President of Advertising Sales and Marketing, effective Sept 4. Taunton President Tim Rahr made the announcement.
Straface will report to Rahr and oversee advertising sales and marketing for all of Taunton’s brands, which include Fine Cooking, Fine Homebuilding, Fine Woodworking, Fine Gardening and Threads. His last position was Associate Publisher of Better Homes & Gardens Special Interest Magazines. Prior to that, he served as National Sales Director for This Old House Ventures.
“Rick is a seasoned multimedia sales and marketing specialist with a proven track record of creatively growing digital, television, database and print platforms,” Rahr said. “As Taunton continues to build on its success extending brands across media platforms, we’re fortunate to be able to call on Rick’s innovation and insight.”
Straface, a 15-year veteran of advertising, marketing and sales for major media, began his career in 1989 as a Sales Representative for Reader’s Digest Association’s The Family Handyman. Over the next decade, he held a variety of roles with increasing responsibility for the organization, including Home Improvement Group Publisher and later Home & Garden Group Publisher.
“I’m thrilled to join the team at Taunton and help call attention to the value of its great brands with advertisers,” Straface said. “Taunton has done an admirable job presenting its brands through a range of print, digital, mobile, and social platforms, and I look forward to helping showcase the power of that capacity.”
About The Taunton Press: The Taunton Press has been a trusted source of valuable information and inspiration on the house and home, including homebuilding and design, gardening, woodworking, fiber arts, and cooking, since 1975. Millions of professionals and consumers purchase Taunton’s books, magazines, and DVDs and use its websites to improve their skills and expand their horizons. Taunton Press is a privately held multimedia publishing company headquartered in Newtown, Connecticut.
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