For Stone Rose, the chance to have a product placed directly in the hands of the world’s most influential trendsetters represents a golden opportunity.
(PRWEB) September 07, 2012
Following up on the highly anticipated and critically acclaimed release of their Fall 2012 collection, Stone Rose has been awarded one of the industry’s most sought after product placements with their inclusion in this year’s MTV VMA gift bags.
The VMA’s, or Video Music Awards, are one of the most elite award presentation ceremonies in the world, honoring the industry’s finest talent in the art of music video production. The annual ceremony, which will be held at the Staples Center in Los Angeles this year, boasts an attendee list that includes many of the biggest celebrities from the worlds of music, movies, fashion, and sport.
For Stone Rose, inclusion in the VMA gift bag serves as both a badge of honor and a major marketing opportunity, with places being reserved for only the most exclusive lines. The gift bags will not only be distributed to celebrity guests in attendance, but some will also become highly sought-after prize packages that will be given away by major media outlets including MTV.com, TheInsider.com, Celebuzz, Hollywood Life and many more.
In the past, the VMA gift bag has served as a launching pad for a variety of brands and products, ranging from Five Four Clothing to high-end speakers from Ultrasone. Fendi has used several VMA gift bag placements over the past few years to bolster their position atop the world of high-end eyewear, and even the Rock Band video game franchise has gotten in on the action, using their gift bag inclusion to promote such titles as Rock Band 2 and Rock Band Green Day.
For Stone Rose, the chance to have a product placed directly in the hands of the world’s most influential trendsetters represents a golden opportunity. With a style that is both traditional and cutting edge, Stone Rose perfectly embodies the new school of modern masculinity that is quickly becoming the new Hollywood standard.
From button down shirts to athletic-styled polos, Stone Rose has captured the essence of classic menswear and returned it to the forefront of fashion. With an inclusion in this year’s VMA gift bag and several very successful collections in recent seasons, it is only a matter of time before Stone Rose becomes a household name in quality menswear.