Saratoga Springs, NY (PRWEB) September 10, 2012
Informz, a leading email service provider for the association and nonprofit industries, released a case study on how the Cincinnati USA Convention & Visitors Bureau (Cincinnati USA CVB) optimized their enewsletter based on reporting metrics and member feedback and re-engaged 26 percent of inactive members. After cleaning their newsletter list and surveying members, Cincinnati USA CVB increased engagement, deliverability and relevance in their emails.
The case study highlights how Cincinnati USA CVB identified inactive subscribers with Informz reporting features and survey tools to gain feedback on what subscribers think of membership benefits and what they want to receive in their newsletters. Cincinnati USA CVB sent re-engagement campaign emails using the Informz Send Time Optimization feature, which will send emails when they are most likely to be opened based on past behavior. “Utilizing the reporting and targeting tools in Informz provided us with an efficient and effective way to implement our re-engagement campaign,” said Ross Czarnik, Marketing Manager at Cincinnati USA CVB. At the end of the campaign, 26 percent of inactive members became re-engaged. In addition, survey feedback will allow Cincinnati USA CVB to continue sending relevant information and keep the re-engaged engaged.
“Informz reporting and analytics features enable clients to easily identify inactive members to achieve email campaign success,” said Joe Tyler, CEO of Informz. “The Cincinnati USA CVB case study is a great example of how our advanced feature set equips clients with the tools they need to re-engage members and maximize their ROI.”
The full case study is available for free download from the Informz website. For more information about Informz products and services visit http://www.informz.com or contact Alex Leo at 1-888-371-1842 x 150 or leo(at)informz(dot)com.
Informz is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
About Cincinnati USA Convention & Visitors Bureau
The Cincinnati USA Convention & Visitors Bureau is an aggressive sales, marketing and service organization whose primary responsibility is to positively impact Hamilton County's and the City of Cincinnati's economy through convention, trade show and visitor expenditures. The travel and tourism industry traditionally has been a $3.4 billion industry in Cincinnati USA, employing 81,000 people in a variety of fields and, historically, bringing five million visitors to the region annually.