AutoAnything Cuts Response Time In Half with Compuware APM®

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Automotive retailer’s adoption of Compuware dynaTrace’s advanced APM technology cuts web page load times in half.

Customers have very little patience for slow performing websites, and their loyalty can be won or lost in a matter of a single second.

When designing the infrastructure for their new website, top-ranked retailer AutoAnything, selected Compuware APM®—dynaTrace as its solution for application performance management (APM). Recognizing that fast page load times are crucial to site performance and conversion, AutoAnything’s development team set out to reduce response time by more than 100 percent. To harness the analytics and tools needed for such a project, they turned to Compuware.

“Today’s online retailer market is extremely competitive. Customers have very little patience for slow performing websites, and their loyalty can be won or lost in a matter of a single second. So, application performance is crucial,” said John Van Siclen, General Manager of Compuware’s APM business unit. “New applications, new architectures and new business demands require a new approach to APM. AutoAnything’s use of Compuware’s new generation APM system has enabled them to leap ahead of the competition in terms of user experience, transaction speed and time to market for new releases.”

The recognized leader in APM technologies, Compuware developed dynaTrace to deliver fast, accurate, in-depth analysis of its customers’ web-based applications, as well as made it easy to use and deploy, with rapid time-to-value. With Compuware dynaTrace® fully implemented, AutoAnything’s development team realized immediately that dynaTrace would be instrumental in the development of the company’s new web platform.

“Right away, dynaTrace exposed some serious bottlenecks in our web app,” said Parag Patel, Chief Technology Officer at AutoAnything. “With the tools dynaTrace provides, we were able to immediately drill down to the root causes and resolve issues quickly. dynaTrace was an instrumental tool in achieving the speed improvements we wanted for our new website. Our goal was to shave 75 percent off of the page load times, and I am pleased to say that we achieved this goal. We know from past testing that a speed improvement of this magnitude leads to a substantial increase in conversion.”

Beyond the ability to monitor and manage applications, dynaTrace enables AutoAnything to continually optimize website performance. By confirming, analyzing and improving the application architecture, AutoAnything’s developers have maximized their infrastructure’s abilities, with less than 2 percent overhead in production.

“Along with the troubleshooting tools, dynaTrace also validated what we had already suspected—our engineering and design were great, they were just being held back by external dependencies,” said Patel. “Once we identified and fixed those issues, we knew our goal of a sub-100 millisecond website response time was ours for the taking.”

The number-one ranked online automotive accessories retailer, AutoAnything looks to pull further ahead with the launch of this new site. Leveraging HTML5 and optimized for mobile operating systems, AutoAnything’s design requires the most advanced application analytics available. Compuware dynaTrace delivers the ability to study the impact of applications on user experience and how they translate into increased conversion and revenue. In an ecommerce environment where slow load times and sloppy apps are simply not tolerated by users, AutoAnything relies on the latest technologies, including Compuware dynaTrace to maintain a competitive advantage.

“AutoAnything is a great example of what can be achieved quickly with a modern APM system like Compuware APM,” said Van Siclen. “Customers get cost savings, increased revenue and greater customer loyalty all at once. It’s this rapid time to significant value that has modern APM on the ‘must have’ shortlist of a rapidly expanding group of companies that are serious about maximizing the value of applications.”

Compuware will host a webcast with AutoAnything regarding their use and success with Compuware APM® on September 19. Register here.

AutoAnything was founded in 1979 as Blue Ribbon Motoring, a manufacturer of sheepskin seat covers and custom carpet floor mats. In 1997, the company took a new direction and went online as a retailer of automotive accessories & performance parts like tonneau covers and air intake systems. Today, is #159 in the Internet Retail Top 200 Guide of ecommerce companies.

Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at:

For a complimentary catalog or to order any of AutoAnything’s exciting products, call (800) 874-8888. International: (858) 569-8111. Fax: (858) 569-8503. Internet:, Email: media(at)autoanything(dot)com.

Contact Information:
Note to Editors: Parag Patel is available for interviews. Product and website demos can be arranged.
Michael Kirby, Senior Marketing Editor, AutoAnything, 1-858-609-7721, mkirby(at)autoanything(dot)com
Kayla Siefker, Senior Public Relations Manager, Compuware APM Business Unit, kayla.siefker(at)compuware(dot)com, 313-227-1402

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