Sydney, Australia (PRWEB) September 09, 2012
Australian based sensual e-commerce site MimiDeLuxe.com is celebrating its one-year anniversary, with some impressive accomplishments to date. The company says that since it started last year it has experienced month-on-month growth. With a modest beginning of around 50 products, the company now stocks more than 200 and some of these are exclusive (like the Crave lifestyle brand).
While the company sells a wide range of products and brands, perhaps its highest profile product to date is the We Vibe 3. The revolutionary couples toy was released just in time for the Christmas sales in 2011 and was well received. Sales of the We Vibe 3 made up 50% of Mimi De Luxe's Christmas turnover. Mimi De Luxe's founder Elle Black elaborated on what she sees as a very successful first year:
“Mimi De Luxe started in response to the growing acceptance of sex toys and vibrators and in particular to provide women a stylish place to shop online without nudity and to give them superior customer service. Today we've grown to include lifestyle guides for embracing love and sex, our product range includes designer perfume and lingerie, so women and men can be assured when they choose Mimi De Luxe they will have access to the most desirable sexy accessories and advice.”
Mimi De Luxe is still the only designer women's and couples sex toy boutique in the Australiasia region that has a strict no-nudity policy. Due to expand to the US in late 2012, the company is excited to be entering the US market along the likes of Coco de Mer. US expansion was planned for late 2013, but given the growing traffic from US customers in purchasing from the Fifty Shades of Grey pop-up shop, the company is powering ahead with early expansion.