Author Redefines the Word “Racism”

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Rahrah Rashad’s “Word Up” brings new light to the subject of racism

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In the novel, “Word Up” , author Rahrah Rashad brings a new light to the subject of racism by redefining the word.

Dr. Martin Luther King, Jr. once said, “An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.” In the novel, “Word Up” (published by AuthorHouse), author Rahrah Rashad brings a new light to the subject of racism by redefining the word.

“Understanding of the concept of racism remains clouded in the 21st Century because racism is defined today in the same relative manner that it was defined when African Americans were brought to the American shore as slaves,” explains Rashad.

“Word Up” tells of a family across three generations, the protagonist Sel, his mother Med, and his grandfather Eli, each destined to alter prominent perceptions of the word racism. Through the telling of each family member’s life, Rashad uniquely and insightfully discusses racism through the years, seeking to forever change reader’s perceptions on the topic.

An excerpt from “Word Up”:

“The evil whisperer’s conquests are profound: they will steal the earth’s resources, your life, your humanity, your morality, your money and even your children-to be used and abused, and then discarded like the wrappings of thoroughly devoured bags of candy! Yet, no greater evil has ever been whispered than the ‘executed’ and ‘extended’ stealing of a whole race of peoples’ humanities. The concept of racism is so intricate that it continues (in the 21st Century) to ‘live,’ and the secret of its longevity is buried in the whisper of the ‘word’.”

In “Word Up,” Rashad touches upon important questions such as: How is it possible for the definition of this word to not change with time? Is it possible that the perpetrators of racism would define this word in truth? “I don’t think so,” he says.

About the Author
Rahrah Rashad is a husband, father and grandfather who sincerely believes that education is essential and learning is forever. He received a Bachelor of Arts degree in English from the University of Cincinnati and has earned an MBA from the University of Phoenix.

AuthorHouse, an Author Solutions, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry’s only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse celebrated 15 years of service to authors in Sept. 2011.For more information or to publish a book visit or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.

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