Reader's Digest and Health Media Network Partner for First-Of-Its-Kind Heart Health Program 2013

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Reader’s Digest North America (RDNA) and Health Media Network, LLC, (HMN) have partnered for Heart Health month in February 2013 to create an integrated media program for advertisers.

Components will include a special advertising section in both Reader’s Digest and Taste of Home magazines with content provided by a leading heart health organization, digital ads on ReadersDigest.com and TasteOfHome.com and eNewsletters from Reader’s Digest and Taste of Home. In addition, all sponsors will receive waiting room digital TV in cardiology physicians’ offices via the Health Media Network. HMN will also provide a custom research study to measure intent to purchase on behalf of sponsors. The two companies will continue to develop and market a number of programs including Allergy/Asthma in May, Back-to-School in September, Diabetic Health in November and New Year, New You in January 2014.

“Reader’s Digest is the industry leader in health and wellness content, and by partnering with HMN, we are able to offer our advertisers a valuable extension into point of care,” said Mark Bernardini, National Advertising Director for Reader’s Digest. “And with the addition of the intent-to-purchase study, it becomes a powerful way for advertisers to reach their target audience while having the ability to measure their ROI.”
“Being able to combine our expertise and create an all-encompassing, enhanced media package solidifies our belief that collaboration within the print and digital OOH health space is a strategic opportunity for both the print and digital OOH industries. Together we will provide high visibility and ROI while significantly reducing CPMs,” said Gary Henderson, Chief Revenue Officer for Health Media Network.    

About Reader’s Digest North America
Reader’s Digest North America comprise operations for Reader’s Digest Association in the United States and Canada. It is at the core of the strategy to expand RDA owned and operated brands, including Master Brands Reader’s Digest, Taste of Home and The Family Handyman, and Enthusiast Brands Birds & Blooms, Farm & Ranch Living, Country, Country Woman and Reminisce, across multiple media platforms to provide consumers content when they want it, where they want it, to expand its Master Brands geographically, and to increase partnership opportunities. Reader’s Digest North America reaches consumers through its various print and digital magazines, websites and social media outlets, books and home entertainment products.

About Health Media Network (HMN):
Launched in 2007, Health Media Network, (HMN), is the fastest growing digital media company in the U.S. providing education and health content in physician waiting rooms through a platform of 18 specialty health television networks. Using the latest digital technology, HMN is able to customize content by medical specialty providing physicians with relevant programming for their practice and advertisers with a targeted audience for their messaging. HMN currently reaches more than 27,000 physicians in medical offices and healthcare systems across the country. All HMN programming is reviewed by a medical advisory board and is available at no cost to physicians.

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Louise Nestor

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