B2B Soft Joins the Association for Retail Technology Standards

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ARTS’ Standards and Best Practices Increase Company Agility in Delivering Quality Solutions and Extending Market Reach

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it is now a member of the Association for Retail Technology Standards (ARTS) of the National Retail Federation.

ARTS is an international membership organization dedicated to reducing the costs of technology through standards. As makers of Wireless Standard, the premier retail management platform for the wireless retail industry, and the Retail Time business management platform, B2B Soft recognizes the value ARTS offers its members.

Recent studies have shown that retailers deploying standards-based IT infrastructures have significantly increased their agility and flexibility. ARTS products simplify integration of new and existing applications in the retail enterprise through standard data names and structure in data models, the ARTS XML Schemas such as POSlog, and, new technologies including Cloud Computing, SOA and Mobile Integration as described in the ARTS white papers. ARTS technology standards also offer reassurance to retailers that the value of legacy applications is preserved upon integration.

“We’re excited to be a part of ARTS,” says Gary Khabinski, B2B Soft CEO. “ARTS standards and models will help us integrate our products more easily while allowing our clients better management of their transactional and analytical data. It will help extend our reach to more partners and provide our retail clients with increased flexibility and capability as well as superior business processes.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at http://www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry.   With an innovative approach to application delivery, Wireless Standard  is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution.  Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation.  Today, over 4,500 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations.  For more information, visit http://www.wirelessstandard.com

About Association for Retail Technology Standards (ARTS)
The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation, is a retailer-driven international membership organization. ARTS was established in 1993 to develop best practices, technology standards and educational programs through collaboration and partnerships that will enable retailers, their vendors and suppliers to conduct business globally. ARTS standards, products and programs are dedicated to fostering innovation and increasing retailer efficiency. http://www.nrf-arts.org

About National Retail Federation (NRF)
As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s Retail Means Jobs campaign emphasizes the economic importance of retail and encourages policymakers to support a Jobs, Innovation and Consumer Value Agenda aimed at boosting economic growth and job creation. http://www.nrf.com

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