Kettlebell Trainer Lorna Kleidman Reacts to an Article Discussing New Strategies to Encourage Americans to Get Fit

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Fitness expert Lorna Kleidman comments on an article published for The New York Times which discusses how a majority of American’s do not exercise and the new methods that may be implemented to encourage people to work out.

On September 10th, fitness expert and kettlebell trainer Lorna Kleidman comments on an article published for The New York Times concerning the lack of motivation many American’s feel toward exercise and the new strategies psychologists suggest to inspire people to get fit.

According to the article, a slimmer waistline, a healthier heart, and various other reasons are not enough to motivate a majority of American’s to exercise. The article states that researchers have created new motivational tactics to make working out more appealing. As reported in The New York Times, psychologists recommend “a strategy marketers use to sell products: portray physical activity as a way to enhance current well-being and happiness.” In addition, the article quotes Michelle L. Segar, research investigator at the Institute for Research on Women and Gender at the University, who stated, “We need to make exercise relevant to people’s daily lives.” Segar goes on to explain that with such busy schedules, it is difficult for many people to fit exercising in.

Additionally, Segar claims, “Immediate rewards are more motivating than distant ones. Feeling happy and less stressed is more motivating than not getting heart disease or cancer, maybe, someday in the future.” Lorna Kleidman, a fitness trainer who teaches kettlebell exercises to her students, supports the latest motivational tactics. According to Kleidman, “The majority of us crave instant gratification. It can be disheartening to spend an hour in a fitness class and not see changes immediately. Despite the fact that hard work always pays off, it is difficult to feel motivated to exercise when you aren’t seeing results until months later, if at all.” Kleidman, who has seen complete body transformations with her workout program KettleX, explains, “Instead of encouraging the long term benefits of exercise, perhaps it would be better to encourage the short term benefits of exercise such as less anxiety, improved mood, increased mental focus and better sleep. Sometimes it’s enough to simply remind people to be present and enjoy the fun and satisfaction that can be gained through exercise.”

The article expresses the importance of changing people’s views of exercise. According to Segar, “Physical activity is an elixir of life, but we’re not teaching people that. We’re telling them it’s a pill to take or a punishment for bad numbers on the scale. Sustaining physical activity is a motivational and emotional issue, not a medical one.”

Lorna Kleidman is a Three-Time World Champion and World Record holder in kettlebell sport and the most decorated kettlebell athlete in the country. She developed the innovated methods used in KettleX as a way to bring the benefits of the bells to everyone in an easy to use, comprehensive and fun format. Lorna has been teaching individuals and group classes for the past six years.
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Scott Darrohn
KettleX
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