Zuberance Powering Brand Advocate Program for Ancestry.com, the World’s Leading Genealogy Website

People love family history and sharing their incredible discoveries found within their family tree. Leveraging Zuberance, Ancestry.com, the world’s largest online family history resource, is enabling enthusiastic subscribers (AKA “Ancestry.com Advocates”) to recommend the family history website to their friends on Facebook, Twitter, and elsewhere.

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Ancestry.com Displays Advocate Stories in a Tab on Their Facebook Page

The Zuberance Advocate Platform has made it simple and effortless to for us to find our Advocates and turn them into an ongoing marketing force.

San Carlos, CA (PRWEB) September 11, 2012

The Zuberance Advocacy Platform is enabling Ancestry.com to systematically:

  •     Identify Ancestry.com Advocates via online surveys and social media listening tools;
  •     Energize Ancestry.com Advocates to spread positive Word of Mouth plus share content and offers;
  •     Track advocacy results in real-time via Zuberance’s powerful “Advocate Analytics.”

Zuberance-Powered Content: “Excellent”

“We’ve been very pleased with the results we’ve achieved from the Zuberance Advocate Platform,” said Nick Cifuentes, director of global social media at Ancestry.com. “The Zuberance Advocate Platform has made it simple and effortless to for us to find our Advocates and turn them into an ongoing marketing force. In particular, the content our Advocates have created powered by Zuberance is excellent and helps to continue further our marketing efforts,” he stated.

Hear Cifuentes on Zuberance webinar, “Top 5 Myths of Brand Advocacy Revealed” here.

Zuberance: Leader in Brand Advocacy

Zuberance is the leading enterprise social media company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance


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