New Movie Streaming Firm, Izkara, Tracks Post-Festival Path of Sundance Films

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Izkara, a new online movie streaming company, unveils the results from its proprietary study of Sundance Film Festival movies – time taken to reach the viewing public, peak release period, and subsequent festival screenings. The study concludes with in-depth and insightful follow-up thoughts and suggestions.

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We hope that Izkara’s study of “The Post-Festival Path of Sundance Film Festival Movies” opens up a dialog on a new perspective and approach for the distribution end of the movie industry.

In their proprietary study, "The Post-Festival Path of Sundance Festival Films", the new online movie streaming company Izkara, reveals the substantial lag between a movie’s Sundance Film Festival premier and ultimate release to the viewing public.

The study also shows the great effort filmmakers can expend to gain distributors’ attention.

Izkara founder and CEO Matt Watkajtys says “We always knew that it can take a long time to get film festival offerings released to the viewing public, but we didn’t realize the extent until we did this study.”

Izkara’s exclusive study of the outcomes of feature films from the 2010 and 2011 Sundance Film Festivals indicates an average of 8-months for films to be released to US audiences.

Co-founder and President of Filmmaker Relations Jeff Hodges, expresses frustration with this situation as it leads to what he calls “The Hurt Locker Syndrome”. The Hurt Locker was a highly acclaimed film festival offering and the Best Picture of 2009. However, the film was highly pirated during its nearly 10-month journey to general release, leading to soft box office receipts. “When a good movie is held hostage, people will find a way to see it, legally or not.”

According to Matt Watkajtys, the study also confirms their suspicion that “filmmakers can spend incredible resources trying to get the attention of distributors. The longer it takes a film to be released, the more festival screenings filmmakers’ attempt.” The Izkara study finds that Sundance films taking longer than a year to be released, screen at an average 16 additional festivals before their eventual release, and much of that effort happens after the peak of post-festival releases.

“This study confirms why we started Izkara” says Matt. “We want great movies to get to audiences quickly and we want filmmakers to be paid fairly for their efforts. That is the basic motivation and driving force behind all of what Izkara does, and is a key component of our “sustainable movie practices” – our efforts to ensure a future filled with great movies.”

“And, it is our hope that this study opens up a dialog on a new perspective and approach for the distribution end of the movie industry.”
A full copy of Izkara’s proprietary study “The Post-Festival Path of Sundance Film Festival Movies: 2010 and 2011” is available on the Izkara website or contact Matt Watkajtys at 315-220-0009.

About Izkara
Izkara is a new online film streaming and distribution company that acquires only the best possible content, assuring audiences that Izkara films are worth the time and money. The Izkara catalog is built with some of the best films that have not received traditional distribution; great films that had been ignored and orphaned, lacking big name talent and left to fend for themselves. This includes many films with enthusiastic followings in minor release which have remained in relative obscurity. Additionally, Izkara provides fair and simple payment to filmmakers to support what they call “sustainable movie practices”, ensuring the next crop of great movies.
Presently they are crowd-funding on IndieGoGo http://www.indiegogo.com/fundizkara

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